|[March 15, 2012]
NASCAR Legend Michael Waltrip Joins Advisory Board of Motorsport.com, a Comprehensive Digital Destination for the Motorsports World
MIAMI --(Business Wire)--
a technology services provider and Internet publisher, today announced
its agreement to appoint Michael Waltrip to an advisory board position
with its subsidiary Motorsport.com,
a comprehensive digital destination for the motorsports world. In this
role, the NASCAR driver, two-time winner of the Daytona 500, and
co-owner of Michael Waltrip Racing will work alongside Emerson (News - Alert)
chairman and Hall of Fame motorsports legend, to help reach a new
generation of motorsports fans. Waltrip will leverage his extensive
industry knowledge, expertise and personal contacts to solidify the
company's vision and develop and implement its strategic plan to appeal
to a broader base of race fans globally.
Michael Waltrip, co-owner of Michael Waltrip Racing (MWR) and two-time winner of the Daytona 500, first established MWR in 1996. The NASCAR Sprint (News - Alert) Cup Series team is one of two three-car teams to race under the Toyota banner (Photo: Getty Images)
a NETE-owned and operated business unit, provides interactive
multi-media experiences of race series through exclusive videos and
photos, race standings, schedules, locations, race team profiles and
other unique race content. Waltrip plans to maximize his advisory role
by engaging and interacting with fns, racers and industry insiders via
website, mobile app, social media networks, and IPTV (News - Alert) channels.
"We live in an on-demand world and everything, including sports, must
adapt to provide an immediate response or feedback to fans, sponsors and
media. Motorsport.com provides a unique opportunity in which motorsports
enthusiasts can stay engaged with their favorite racers around the
clock, including during live races," Waltrip said. "As an advisor to
Motorsport.com, I look forward to communicating with race fans and
providing them with personal racing tips and industry insight."
In addition, Waltrip said, he looks forward to working with the
company's prestigious leadership, including its chairman, Emerson
Fittipaldi. "I'm excited to work closely with Emmo to help get more fans
in the sport."
Waltrip said he plans to:
Work to help Motorsport.com
establish partnerships with top global brands and media companies.
Support and promote Motorsport.com's
technology innovation, particularly in delivering unique HD and 3-D
race video and social media content online, and leverage its
technology platform to redefine online racing experiences and get more
fans involved with motorsports.
Serve as a personal brand ambassador actively promoting Motorsport.com
and heightening its profile at all of his events and in premier race
series worldwide, as well as on his personal social media profiles on
Facebook (News - Alert) and Twitter.
Dmitry Kozko, co-founder and executive vice president of business
development with NETE, said: "Waltrip is an important addition to our
team and provides Motorsport.com with elite industry experience as both
a racing champion and a commentator. We are committed to providing
premier experiences to our fans, and his insights and leadership are
valuable resources as we continue to grow our platform."
Motorsport.com, Inc., a Net Element (OTCQB:NETE) business division, is a
digital distribution platform that provides, via its website and social
media networks, interactive multi-media coverage and experiences of F1,
NASCAR, Le Mans and other major race series through one of the largest
professional online library of motorsports photos, as well as HD video,
race results, locations, race team profiles and other unique content.
For more information, visit http://www.Motorsport.com.
About Net Element
Net Element is a global publisher of online destinations and business
services on a custom technology platform for Internet and mobile
distribution. This platform enables the rapid development, production
and distribution of rich media content (HD & 3D), services (SaaS (News - Alert)) and
branded content in entertainment and news. NETE owns and publishes
Internet properties and creates social and business communities in
motorsports, music, film and entertainment. Its portfolio includes: www.Motorsport.com;
For more information, visit www.NetElement.com.
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