Telit Wireless Solutions Taps Bob Gold & Associates to Lead Global PR Program
Mar 08, 2012 (Close-Up Media via COMTEX) --
Bob Gold & Associates, a full-service boutique public relations and marketing services agency, announced it has been selected by Telit Wireless Solutions, a global provider of machine-to-machine (M2M) modules and services, to lead its global public relations program.
Bob Gold & Associates has served as the public relations agency of record for Telit North America since 2006. In its expanded role, the agency is responsible for ensuring a uniform marketing program with PR agencies located in eight countries on four continents. The American agency is charged with delivering communications consistency for theTelit brand across customers worldwide through PR and social media strategies while expanding the firm's business coverage in anticipation of a possible U.S. IPO later this year.
"Bob Gold & Associates' creative ideas, proactive leadership and proven expertise in the M2M market secured broad recognition for Telit as an established and innovative technology leader in the wireless industry," says Alexander Bufalino, senior vice president of marketing, Telit Wireless Solutions. "We felt Bob Gold & Associates would be the perfect agency to help lead the firm in the U.S. and across the globe."
In a release, the company noted that part of the telecommunications revolution termed "the Internet of Things," Telit M2M technology enables organizations to wirelessly collect, process and respond to real-time data, creating new efficiencies and revenue opportunities as well as numerous societal and personal benefits. Telit wireless modules are found in such applications as energy management, health monitoring, pay-as-you drive auto insurance, pay-as-you-haul waste management programs, and many more.
"With cutting-edge products, industry-leading customer support and solid management, Telit has rapidly grown to become the premier company in the M2M space with many more exciting developments. We are fortunate to be part of such a first-class organization," said Bob Gold, president and owner of Bob Gold & Associates. "Just as the firms that laid the foundation for Internet and wireless connectivity went on to become household names, we believe Telit is in the right place at the right time to lead the M2M industry to prominence."
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