[March 06, 2012]

The Buddy Group Launches "Connected14" Video Series

The Buddy Group, the California-based digital engagement agency, released today the first installment in their "Connected14" video series, a collection of interviews with leading marketers discussing the brand opportunities and challenges presented by the increase in inter-connected device technology, including smartphones, tablets and connected TV.

The first installment of the series, filmed at CES 2012, features interviews with:

• Aayush Phumbhra, Co-Founder, Chegg
• Alan Chan, Founder and CEO, Bread
• Brad Ball, Former CMO McDonald's/Former CMO NASCAR, Moroch
• Catherine Spurway, Senior VP Strategy and Marketing, Pointroll
• Chris Curtin, VP Digital Strategy, Global Marketing, Hewlett-Packard (News - Alert) Company
• Darren Herman, Chief Digital Media Officer, The Media Kitchen
• Eli Marcus, Sr. Director of Products, CNET Content Solutions CBS Interactive
• Eric Meyerson, Head of Video Advertiser Marketing, Google (News - Alert)
• Frederick Lee, Media Solution Manager/Architect, Panasonic Avionics Corporation
• Galileo Destura, APAC Philips (News - Alert) uWand Sals Manager, Philips uWand
• Heather Anderson, VP of Marketing, The Retail Outsource Companies
• Jason Lopatecki, Chief Strategy Officer, Tubemogul
• Jason Mowery, Verizon Wireless
• Jeffrey Hayzlett, Former CMO-Kodak (News - Alert), Bestselling Author, The Hayzlett Group
• Jordan Fiksenbaum, Cirque du Soleil
• Pete Deutschman, Founder & CEO, The Buddy Group
• Seth Barron, Team Lead- Account Solutions, Google/YouTube (News - Alert)
• Shaheen Kazi, VP of Marketing, Omek Interactive
• Tom Moroch, Founder, Moroch

The resulting videos on Connected14 - the connected experience of the 10-ft smart television, te 3-ft computer and the 1-ft mobile device - have been themed under five topics:

• CONNECTED14: What is the power of Connected14? http://www.youtube.com/watch?v=jwkvpFccHYU
• OWNERSHIP: How do you divide responsibility within your organization? http://www.youtube.com/watch?v=UBjxpTyGARk
• DEVICES: What should organizations know about Connected14 technology? http://www.youtube.com/watch?v=iEjNzwcZRho
• TIMING: When should an organization get involved? http://www.youtube.com/watch?v=VTuf2Gxn6d0
• PREDICTIONS: Where will the future take us?' http://www.youtube.com/watch?v=K_4o9lz1NFY

"Too often we look at the Connected experience from the consumer perspective, but brands have just as much power to shape the landscape with their willingness to embrace technology and content," said Pete Deutschman, CEO of The Buddy Group. "As the technologies change, the advertising and marketing industry must keep pace if they are to stay connected with their target consumers. We intend for the video series to aid the industry in doing just that in fresh and creative ways."

For more information on the Connected14 please visit www.connected14.com

About The Buddy Group

The Buddy Group is a California-based digital engagement agency that strategizes, creates, distributes and manages digital content for brands of all sizes. As a full-service agency, The Buddy Group operates at the convergence point of marketing, storytelling and technology.

The Buddy Group provides clients with a wide variety of services including digital strategy, social media account management, UI design, video production, digital distribution and more. Since the agency's launch in 2005, The Buddy Group has leveraged its expertise in over 200 products launches, deployed across mobile, web and connected television, or as its known by the agency, the Connected14. Learn more about The Buddy Group at http://www.thebuddygroup.com.

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