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The Buddy Group Launches "Connected14" Video SeriesIRVINE, Calif. --(Business Wire)-- The Buddy Group, the California-based digital engagement agency, released today the first installment in their "Connected14" video series, a collection of interviews with leading marketers discussing the brand opportunities and challenges presented by the increase in inter-connected device technology, including smartphones, tablets and connected TV. The first installment of the series, filmed at CES 2012, features interviews with:
The resulting videos on Connected14 - the connected experience of the 10-ft smart television, te 3-ft computer and the 1-ft mobile device - have been themed under five topics:
"Too often we look at the Connected experience from the consumer perspective, but brands have just as much power to shape the landscape with their willingness to embrace technology and content," said Pete Deutschman, CEO of The Buddy Group. "As the technologies change, the advertising and marketing industry must keep pace if they are to stay connected with their target consumers. We intend for the video series to aid the industry in doing just that in fresh and creative ways." For more information on the Connected14 please visit www.connected14.com About The Buddy Group The Buddy Group is a California-based digital engagement agency that strategizes, creates, distributes and manages digital content for brands of all sizes. As a full-service agency, The Buddy Group operates at the convergence point of marketing, storytelling and technology. The Buddy Group provides clients with a wide variety of services including digital strategy, social media account management, UI design, video production, digital distribution and more. Since the agency's launch in 2005, The Buddy Group has leveraged its expertise in over 200 products launches, deployed across mobile, web and connected television, or as its known by the agency, the Connected14. Learn more about The Buddy Group at http://www.thebuddygroup.com.
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