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SpotlightTMS™ Enables Baker Hughes to Achieve 90 Percent Utilization Of Corporate Ticket and Suite InvestmentsCALABASAS, Calif. --(Business Wire)-- With one person at top-tier oilfield service company Baker Hughes (News - Alert) tasked with the responsibility of managing thousands of tickets and suites, a majority of these valuable assets were being under-utilized each year. And so were the potential revenues derived from these customer entertainment investments. That's why Baker Hughes implemented SpotlightTMS (www.spotlighttms.com) to administer its corporate ticket and sponsorship investments, as well as measure and optimize their business impact. SpotlightTMS™ is the first enterprise SaaS (News - Alert) application to centralize and automate all aspects of sports and entertainment ticket management. With a clear and concise analysis of how they're using their sports and entertainment assets, Baker Hughes and other SpotlightTMS customers can maximize revenues and ROI from their ticket and suite investments. With a multitude of sports and entertainment opportunities near its Houston, Texas headquarters, Baker Hughes uses its tickets and suites to build relationships with existing and potential customers; unused tickets mean untapped revenues. Hundreds of customer-facing Baker Hughes employees vie for tickets and suites to entertain oil and natural gas industry executives at games for professional sports teams such as the Houston Texans, Houston Rockets, Houston Astros and New Orleans Saints, college sports teams including LSU and Texas A&M, in addition to the popular Houston Rodeo, and performing arts and contemporary entertainment at Cynthia Woods Mitchell Pavilion. "To have unused tickets and suites for these sought-after sports and entertainment events is simply unacceptable," said Anna Lyssa Cuevas, industry events manager at Baker Hughes, noting that prior ticket management inefficiencies resulted in poor ticket utlization. "Since switching from our previous ticket management method to SpotlightTMS, we now achieve 90 percent ticket utilization, save time and are able to ensure that our tickets are going to the right people for the right reasons." Baker Hughes also lauded the product's ability to improve its ticket management communication by empowering employees to view ticket availability on their own, as well as providing an efficient way to track guest names for legal and auditing purposes. "Baker Hughes is a shining example of how companies can benefit from using SpotlightTMS to manage tickets and suites, while maximizing the return on investment from these valuable assets," said Tony Knopp, CEO and co-founder at SpotlightTMS. "Baker Hughes was initially introduced to SpotlightTMS by one of our team partners, the Houston Texans, so it's especially gratifying that the company has achieved this initial success." SpotlightTMS is delivered through the cloud, with no software to install and secure access available worldwide through the Internet. SpotlightTMS includes the ability to:
SpotlightTMS recently launched SpotlightTMS for Salesforce on salesforce.com's AppExchange, helping to accelerate the market shift to the next cloud computing paradigm. Salesforce CRM users will now be able to maximize their return on sports and entertainment asset investments and measure their impact as a driver of revenue, all without leaving their familiar Salesforce environment. SpotlightTMS pioneered the enterprise sports and entertainment ticket management space with SpotlightTMS. Its growing list of enterprise customers seeking to maximize ROI and revenues from their tickets includes Google, Comcast, MetLife, Nike, Oracle (News - Alert), NBCUniversal, Penske Truck Leasing, Principal Financial Group and Stanley Black & Decker. In addition, professional sports teams from football, hockey and basketball -- including the Cincinnati Bengals, San Antonio Spurs, Chicago Bears, New Jersey Devils, Sacramento Kings, Miami Heat, Philadelphia Eagles, Memphis Grizzlies, Baltimore Ravens, Indianapolis Colts, Cleveland Cavaliers, Houston Texans and Detroit Red Wings -- are providing SpotlightTMS to their most important customers. About SpotlightTMS SpotlightTMS (www.spotlighttms.com) is an enterprise SaaS provider that enables companies to maximize the business impact of sports and entertainment ticket investments while maintaining compliance standards. Its SpotlightTMS™ application is currently in use managing millions of dollars in entertainment investments by companies that want to manage their entertainment asset investments in a simple, transparent way. SpotlightTMS includes a business impact engine that allows companies to drive and measure direct business outcome, such as ensuring utilization, assessing sponsorship effectiveness and measuring ticket use as a driver of revenue. The company is based in Calabasas, Calif. |
