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BroadHop and Heavy Reading Unveil the "New Service Environment, and What It Means for Telcos"
BARCELONA, SPAIN, Feb 27, 2012 (MARKETWIRE via COMTEX) --
Mobile World Congress -- BroadHop, Inc., the leader in next
generation policy control platforms for telecom operators, and Heavy
Reading, the research division of the Light Reading Communications
Network, today announced the findings of a new study, "Permanent
Revolution: the New Service Environment and What it Means for
Telcos." In the tumultuous service environment being created by an
ever-faster transition to all-broadband, all-IP networks, a radical
reworking of telco network and service platforms is essential if
conventional telcos are to remain at the heart of the service value
chain.
BroadHop and Heavy Reading will present the complete findings and
recommendations from the study at a Service Provider Breakfast being
held on Wednesday, February 29 at Mobile World Congress. To register
for the breakfast please click here.
"Telcos are facing a 'permanent revolution' in two respects," said
Graham Finnie, Heavy Reading Chief Analyst. "First, the revolutionary
changes wrought by the Internet, IP, the Web, broadband, smart
devices and app stores are here to stay, and the service environment
will never revert back to the former situation in which telcos
closely controlled it. Second, continual rapid and unpredictable
change in the application and services environment is the new reality
-- and telcos must adapt to it, or become increasingly irrelevant to
end users."
New Service Environment Requirements
The service revolution
requires a telco network and service infrastructure that is radically
different from that of the past. Specifically, it will need to be
able to:
-- Handle an ever-wider, ever-shifting range of service & application
types, devices and individual customer needs
-- Have the ability to handle unpredictable and rapid changes in demand
-- Be able to proactively identify customer needs using wide-ranging,
automated analytics tools
-- Be able to deliver services seamlessly over a range of access networks
and devices
-- Enable richer, individualized on-demand (self-) service portfolios
-- Allow for collaborative service creation between shifting alliances of
network operators, developers, content owners, enterprises, and users
-- Cost-effectively enable shorter service lifetimes
-- Enable a flexible range of pricing & charging models that match
price to value.
"Telcos implementing an open, virtualized, convergent service platform
will be able to take full advantage of new opportunities, stay
relevant in the still-emerging services and applications environment,
and resolve the challenges posed by permanent revolution," said
Kishen Mangat, Vice President, Solutions at BroadHop, Inc. "By not
being constrained to service areas defined by legacy network
technology, they will be able to better serve customers in new
territories via the cloud, on any device, offer new services and
categories of services while meeting customers' needs more precisely
and offer a broad range of capabilities to third party ISVs and Web
developers."
BroadHop's Quantum Network Suite, is a next generation policy
management platform specifically designed to enable service providers
to make the shift from network centric, defensive bandwidth
management to intelligent broadband services and next-generation
mobile data and application delivery.
To arrange an interview or briefing at MWC, please call Ilona Mohacsi
at +1 631 764 3729 or email at ilona@penvine.com.
For a copy of the report, please click here.
About BroadHop, Inc.
Deployed by more than 90 telecom service
providers serving more than 500 million subscribers in 40 countries,
BroadHop's advanced next-gen policy management solutions enable
service providers to control network resources in real time, monetize
new services and applications, and deliver personalized,
identity-based services in wireless and wireline networks. BroadHop
products enable service providers to deliver converged applications,
content and services over multi-access networks, so they can quickly
build new revenue streams, reduce operating expenses, and create
competitive advantage in their markets. For more information on
BroadHop and its products, visit www.broadhop.com or follow the
company on http://twitter.com/broadhop.
All trademarks, trade names, service marks, and logos referenced
herein belong to their respective companies.
Media & Industry Analyst Contact:
Ilona Mohacsi
PenVine for BroadHop, Inc.
+1 631-764-3729
Email Contact
SOURCE: BroadHop, Inc.
http://www2.marketwire.com/mw/emailprcntct?id=BE7B180FBBF2ED70
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