[February 22, 2012]

TouchCommerce Selected by Numericable to Power New Online Customer Engagement Solutions

TouchCommerce, Inc., the leading provider of conversion marketing solutions, has been selected by Numbericable, the largest French cable operator and the leader in high speed triple play services in the region, to increase online conversion. The French cable provider will integrate proactive live chat functionality as the first component of a comprehensive engagement strategy.

This partnership will prove to further Numericable's commitment to delivering high value services with superior customer support. In choosing TouchCommerce, Numericable is planning to increase the efficiency of its website in recruiting new customers. Proactive live chat will assist in removing the barriers visitors might encounter when filling out forms and in the marketing pages when choosing between offers.

"Customer satisfaction is at the heart of our acquisition strategy, this is the reason we choose TouchCommerce, given its 10 years of experience in the Telecommunication Sector," said Gregoire Dupiellet, Director of Web and Digital for Numericable. "We recognize the value of the TouchCommerce fully-managed approach to online conversion, using deep analytics and real-time targeting in a pay for performance business model. We are confident that it will have a significant impact on our bottom line."

Among the many TouchCommerce engagement solutions Numericable can ake advantage of is a patented persistent chat technology that delivers a seamless brand experience and superior functionality. The solution lives in a multi-pane engagement window and will enable agents to simultaneously chat and deliver offers or launch guides, thus providing an enhanced user experience that is all configurable to Numericable's specifications. Numericable plans to utilize TouchCommerce's fully-managed services to assist consumers in subscribing and navigating the multitude of offerings, services, and products available online.

"We are more than just a technology provider, our services and the results we deliver are our major differentiators. We strive to establish long term partnerships with our clients and we are proud to call Numericable our newest partner," said Bernard Louvat, CEO of TouchCommerce. "We are an extension of the Numericable team, and we will work in concert to increase conversion and satisfaction. Their success is our success."

About Numericable

Numericable is the largest French cable operator, leader of high speed broadband for consumers. Founded in 2005 by group Altice, the company was formed following the merger of different cable operators. Its shareholders are Cinven, Carlyle and Altyce. The company has 3.5 million TV subscribers, 1.122 million Internet subscribers and 862.000 phone subscribers. Out of the 9.6 million homes it services, the cable operator has 8.2 million eligible to using optical fiber. The three main shareholders are also the owners of Completel, the cable operator that is exclusively dedicated to the needs of large companies, the public sector and SMEs.

About TouchCommerce, Inc.

TouchCommerce is the leading provider of pay-for-performance conversion marketing solutions. With more than $1.5 billion in incremental revenue generated for some of the world's leading brands, TouchCommerce delivers solutions that increase conversion rates, revenue, average order value, and call center deflection while reducing website abandonment and increasing customer satisfaction. TouchCommerce combines best-in-class technology, real-time behavioral targeting, and conversion optimization expertise to proactively reach the right customer with the right message at the right time to significantly increase online revenue. TouchCommerce has been serving Global 2000 companies since 1999. For more information, visit www.touchcommerce.com.

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