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Church and Crawford Defines market of EMPS+(Filing Services Canada Via Acquire Media NewsEdge) Church and Crawford provides the first true mobile solution for companies, enabling contact centres to save up to 50% on capital costs and up to 60% on operational costs In addition, providing a platform that will generate them revenue through advertisement Toronto, Ontario CANADA, February 21, 2012 /FSC/ - Church & Crawford, Inc. (CCWF - OTC Pink), has recently announced the addition of the global licence to use the technology and patents of the Orexis application. The mobile application has been developed for anyone who requires to talk to a service provider at any point, in essence, Four Billion people globally. The application provides direct cost reductions to Interactive Voice Recognition ("IVR") solutions (currently worth $413M USD), Computer Telephony Integration ("CTI") software (according to Frost & Sullivan is worth $7.86 billion) and Agent / HR reduction ($50 - $90 billion, varied reports). At the same time, allows revenue generation via mobile marketing, according to Thompson Financial, that's up to $21.31 billion. Church & Crawford has secured the base technology and has a number of patents and enhancements to the platform in the pipeline. The end platform envisaged to be a customer contact application platform for mobile phones, which will be named End Point Mobile Solution+ ("EMPS+"). Once downloaded, EMPS+ will allow user to navigate the graphical user interface ("GUI") to select options for self-service or to interact with the company via instant chat or voice. It provides, for the first time ever, the ability to turn cost centres into revenue centres, through the use of its advert engine, which provides real time, multimedia adverts displayed on the GUI. EMPS+ instantly reduces costs in the areas of infra-structure, software and agents, the three key overheads for any operation. It can reduce these costs by up to 60% over a five year period. Typically, for a medium size contact centre, that could translate up to $50M+ USD savings a year. By leveraging on data networks and cleverly managing customers interactions EMPS+ dramatically reduces the load on contact centres and the requirement for voice enabled agents. The solution is handset, platform and industry agnostic, a first for any call centre solution. The EMPS+ is the first ever CTI revenue generating platform, enabling companies to display advertisement on the GUI. Gartner research suggests that the market was worth in the region of $14.6 billion in 2011 (global). Mobile advertisement is a very lucrative market. EMPS+ is the only mobile solution that provides advertisers "User Focused Space", i.e. complete and full attention of customer for up to 20 seconds whilst they wait for an agent. For the user there are no adoption barriers and in fact is an enhancement to the customer experience. EMPS+ enables customers to interact in a much richer manner through the use of its innovative, simple GUI. As EMPS+ is a complete end to end solution it also enables SME's that could not break the financial barrier to provide a contact centre solution to its customer the ability now to do so. With the use of agent chat sessions a SME cannot provide a top quality customer experience without having to pay top dollar. The EMPS+ solution is simple. Yet its simplicity is its corner stone on producing a true WIN, WIN solution for companies and customers. About Church & Crawford Church & Crawford is a mobile phone software solutions company. The company develops and implements software solutions for mobile hand phones. Its main area of concentration is the development and implementation of software in these fields: Interactive Voice Response ("IVR") solutions, Computer Telephony Integration ("CTI") software. Disclaimer for forward-looking statements for press releases This Press release includes forward-looking information and statements that are subject to risks and uncertainties that could cause actual results to differ. Such forward-looking information and statements are based on current expectations, estimates and projections about global economic conditions, the economic conditions of the regions and industries that are major markets for Church Crawford and its subsidiaries and affiliates lines of business. These expectations, estimates and projections are generally identifiable by statements containing words such as "expects", "believes", "estimates" or similar expressions. Important factors that could cause actual results to differ materially from those expectations include, among others, economic and market conditions in the geographic areas and industries that are or will be major markets for Church Crawford businesses, oil prices, market acceptance of new products and services, changes in governmental regulations, interest rates, fluctuations in currency exchange rates and such other factors as may be discussed from time to time. Although Church Crawford believes that its expectations and the information in this press release were based upon reasonable assumptions at the time when they were made, it can give no assurance that those expectations will be achieved or that the actual results will be as set out in this press release. Neither Church Crawford nor any other company within the Church Crawford group is making any representation or warranty, expressed or implied, as to the accuracy, reliability or completeness of the information in the press release, and neither Church Crawford, any other company within the Church Crawford group nor any of their directors, officers or employees will have any liability to you or any other persons resulting from your use of the information in the press release. Church Crawford undertakes no obligation to publicly update or revise any forward-looking information or statements in the press release. Contact: Seijin Ki 416-841-5414 [email protected] www.churchandcrawford.com To view this press release as a web page, click onto the link below: www.usetdas.com/PR/churchandcrawford21022012.htm Maximum News Dissemination by Filing Services Canada Inc. http://www.usetdas.com Copyright (c) 2012 Filing Services Canada Inc. |