[February 21, 2012]

SpotlightTMS™ Extends International Sales Channel, Selected as Ticket Management System for Toronto Maple Leafs' Suiteholders

Hockey is big business in Canada -- and not just on the ice. Executive suites at NHL games and other professional sports and entertainment events have become an alternative meeting place for corporations that want to build business relationships and close deals.

Recognizing companies' need to demonstrate a return on these suite investments, Maple Leaf Sports & Entertainment Ltd. (MLSE) will provide its corporate clients with SpotlightTMS™ (www.SpotlightTMS.com), a Software as a Service (SaaS (News - Alert)) application that enables companies to measure the business impact of their ticket and suite assets.

The agreement with Toronto-based MLSE provides SpotlightTMS with a new sales channel in Canada. MLSE, owner of the Toronto Maple Leafs of the National Hockey League (NHL) and the Toronto Raptors of the National Basketball Association (NBA), will offer the ticket management application as a value-added feature of its executive suite packages at Air Canada Centre.

With SpotlightTMS, MLSE's suiteholders can manage their entertainment asset investments, while assessing the effectiveness of those investments and measuring ticket and suite use as a driver of revenue. MLSE expects that suiteholders will also benefit from the reduction in administrative time when distributing and tracking tickets for more than 150 events held at the venue each year.

"We selected SpotlightTMS after talking to other teams who've had success with the product," said Kristy Fletcher, senior director, executive suite sales and service for MLSE. "We want to help our clients achieve their objectives by enabling them to meaure the business they conduct in our venue. We also expect an increase in client retention and service levels as a result of providing SpotlightTMS to our suiteholders."

"Canada is a huge, untapped market for corporate ticket management," said Tony Knopp, CEO and co-founder of SpotlightTMS. "This agreement with Maple Leaf Sports & Entertainment Ltd. exposes SpotlightTMS to Canadian corporations that use tickets and executive suites for business development, but until now, had no way to measure the value of those assets. MLSE understands that corporate suites provide an attractive environment for building and strengthening business relationships and is offering its suiteholders a valuable tool to enable these companies to drive revenue from their ticket and suite investments."

SpotlightTMS is delivered through the cloud with no software to install. The SpotlightTMS solution offers secure access through the Internet to provide real-time access to business impact reports that measure ticket inventory, top users, most invited companies, and ticket utilization. SpotlightTMS users can also distribute tickets and acquire additional tickets from multiple sources. It enables U.S. companies to meet complex IRS and Sarbanes-Oxley compliance requirements and Canadian companies to meet Canadian Revenue Agency compliance requirements.

SpotlightTMS recently launched SpotlightTMS for Salesforce on salesforce.com's AppExchange, helping to accelerate the market shift to the next cloud computing paradigm. Salesforce CRM users will now be able to maximize their return on sports and entertainment asset investments and measure their impact in driving revenue, all without leaving their familiar Salesforce environment.

SpotlightTMS pioneered the enterprise sports and entertainment ticket management space with SpotlightTMS. Its growing list of enterprise customers seeking to maximize ROI and revenues from their tickets includes Google (News - Alert), Comcast, MetLife, Nike, Oracle, NBCUniversal, Penske Truck Leasing, Principal Financial Group and Stanley Black & Decker. In addition, professional sports teams from football, hockey and basketball -- including the Cincinnati Bengals, San Antonio Spurs, Chicago Bears, New Jersey Devils, Sacramento Kings, Miami Heat, Philadelphia Eagles, Memphis Grizzlies, Baltimore Ravens, Indianapolis Colts, Cleveland Cavaliers, Houston Texans and Detroit Red Wings -- are providing SpotlightTMS to their most important customers.

About SpotlightTMS

Spotlight TMS (www.spotlighttms.com) is the first enterprise SaaS provider to enable companies to manage their corporate ticket and sponsorship investments while measuring their business impact. Its SpotlightTMS application is currently in use managing millions of dollars in entertainment investments by companies that want to manage their entertainment asset investments in a simple, transparent way. SpotlightTMS includes a business impact engine that allows companies to drive and measure business impact, including ensuring utilization, assessing sponsorship effectiveness and measuring ticket use as a driver of revenue. The company is based in Calabasas, Calif.

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