|[February 21, 2012]
ChaCha Scores a Touchdown by Hiring Its New Director of Sales from the Indianapolis Colts
INDIANAPOLIS --(Business Wire)--
ChaCha, the #1 source for free, real-time answers on the go, today
announced that A.J. Macht has been appointed the Director of Sales.
Macht, who was with the Indianapolis Colts for the previous 10 years,
most recently as Digital Media Sales Director, will now oversee the
development of new sales channels and maintain the high standards of
current sales practices at ChaCha.
Macht's joining the ChaCha team will ensure growth in its offline and
online sales initiatives. He will be working closely with ChaCha's
direct brand sales, digital media sales and branded advertising sales.
During his 10 years of sales and digital media experience with the
Indianapolis Colts, Macht created offline and online sales campaigns. In
addition, Macht managed the Indianapolis Colts' award winning website
and rapidly growing social media properties.
"Although the Colts hate to lose A.J., his industry background in
digital media, marketing and sales make him aperfect fit for his new
position at ChaCha," said Pete Ward, Chief Operating Officer of the
Indianapolis Colts. "A.J.'s commitment to excellence along with his
motivation and competitive nature will be ideal for expanding profitable
marketing and digital sales goals as well as new initiatives for the
"ChaCha is dedicated to recruiting top talent to position the company
for future growth and success, and A.J.'s experience is a great resource
for ChaCha's expanding team," said ChaCha's founder and CEO, Scott A.
Jones. "The addition of A.J. to the company will strengthen our position
as a leader in the tech industry."
"I am thrilled to begin my position in a company that has experienced
exponential growth," said Macht. "ChaCha is on the cutting edge, and I
look forward to using my Colts experience to further ChaCha's success."
the leading source for free real-time information and answers. Through
its unique "ask-a-smart-friend" platform, ChaCha has answered nearly 2
billion questions since launch from more than 25 million unique users
per month via online (ChaCha.com),
mobile text (242-242), iPhone (News - Alert) app, Android app, and voice
(1-800-2-ChaCha (TM)). ChaCha is one of the fastest growing mobile and
online publishers according to Nielsen, comScore (News - Alert), and Quantcast and was
recently named by Forbes as one of "America's Most Promising Companies."
Follow ChaCha on Twitter: @ChaCha
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