[February 15, 2012] Sybase Defines the Global mCommerce Movement for Financial Institutions, Enterprises and Mobile Operators Tweet (Targeted News Service Via Acquire Media NewsEdge) DUBLIN, CA, Feb. 14 -- Sybase, a subsidiary of SAP, issued the following news release: Sybase 365 (http://www.sybase.com/365), a subsidiary of Sybase, Inc. the global leader in mobile messaging and mobile commerce services, today unveiled the 2012 edition of the Sybase (R) Mobile Commerce Guide (http://www.sybase.com/mobilecommerceguide). This year's guide combines firsthand analysis of key developments that top the mobile commerce agenda with a global view of how mobile commerce is rapidly transforming the way consumers shop, pay, bank and remit money, redefining business opportunities along the way. While the 2011 guide explored the transformation of commerce via the fourth screen - the mobile device- this year's guide covers successful deployments of mobile commerce services in practice, as well as advancements in the industry from new technologies to expanding markets and new opportunities. Authored by partners and industry analysts and featuring insights from Sybase executives, the Sybase Mobile Commerce Guide 2012 offers strategies, expert advice and case studies from key players in the ecosystem who have successfully deployed mobile commerce services around the world, specifically designed for financial institutions, mobile operators, and enterprises. "Mobile commerce is reaching a major inflection point," said John Sims, president, Sybase 365. "The developing world has quickly embraced mobile commerce based on a need to access financial services, and the developed world is catching up as regulators start to reform existing banking and transaction rules. Our Guide captures practical, real-world depictions of mCommerce in action, which showcases the rapidly growing evolution of commerce within a robust and innovative mobile ecosystem." Sybase 365's deep industry relationships enable the company to once again gather some of the most authoritative voices to help guide the mobile commerce industry movement. This year's contributors include Acta Wireless, AMWAL for Electronic Banking Services Iraq, Association for Retail Technology Standards, bCODE Middle East and Africa, Celent, Citi, Dutch-Bangla Bank Limited, G-Xchange Inc., GSM Association, IBM, IDC Financial Insights, Informa Telecoms & Media, MEF, Mobey Forum, NACHA, North America Mobile Marketing Association, RBC Royal Bank, RBS Citizens, Telefonica, TowerGroup, TransferTo, ViVOtech, and wi-mobile Research Group. Sybase 365 will exhibit at Mobile World Congress 2012 (http://www.mobileworldcongress.com/) in Barcelona from February 27 - March 1 at Pavillion CY18. The company will also host a three-day "Ask the Expert" seminar during the conference where Sybase's executives and partners with leading banks and mobile operators will discuss the latest trends in mobile commerce and next-generation services. Download the Sybase Mobile Commerce Guide: www.sybase.com/mobilecommerceguide. For additional insight on the Mobile Commerce landscape, read our blogs: http://blogs.sybase.com TNS C 71NayakRashmita 1202115-MJ88-3775503 StaffFurigay (c) 2012 Targeted News Service [ Back To TMCnet.com's Homepage ]