| [February 01, 2012] |
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ExactTarget to Provide Daily Twitter Updates on Super Bowl 46
INDIANAPOLIS --(Business Wire)--
The New York Giants emerged as the most tweeted team of Super
Bowl 46 today, according to global interactive marketing provider
ExactTarget.
The Giants were among the top five most tweeted Super Bowl-related
topics since 3 p.m. Tuesday, scoring more than 7,000 mentions on Twitter (News - Alert)
and becoming the only team to earn a spot in the top five Super
Bowl-related topics.
Powered by ExactTarget's social media management application
SocialEngage in partnership with Twitter, ExactTarget identified more
than 313,000 tweets related to the Super Bowl from 3 p.m. Tuesday to 3
p.m. Wednesday - an increase of more than 150 percent over the previous
24-hour period.
The top five Super Bowl-related topics on Twitter during the period were:
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Suer Bowl - 135,056 mentions
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Superbowl - 58,663 mentions
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#Superbowl - 39,968 mentions
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#NFL - 8,773 mentions
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#giants - 7,240
"If early volumes are an indicator, this is likely to be most socially
engaged Super Bowl in history," said Scott Dorsey, ExactTarget
co-founder and chief executive officer. "Working closely with Twitter,
we'll provide daily updates throughout the week as fans from around the
world join the conversation on Twitter."
ExactTarget will provide daily updates at 5 p.m. Eastern through
Saturday featuring insights into pre-game-related Twitter volumes and
topics.
About ExactTarget
ExactTarget is a leading global
provider of email marketing and cross-channel interactive marketing
software-as-a-service solutions that empower organizations of all sizes
to communicate with their customers through email, mobile, social media
and websites. ExactTarget's powerful suite of integrated applications
enable marketers to plan, automate, deliver and optimize data-driven
interactive marketing and real-time communications to drive customer
engagement, increase sales and improve return on marketing investment.
For more information, visit www.ExactTarget.com.
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