TiVo to Release Unique Super Bowl Viewer Data Monday Morning
ALVISO, CA, Feb 01, 2012 (MARKETWIRE via COMTEX) --
TiVo Inc. (NASDAQ: TIVO)
What: As the only source of immediate and real insight into Super
Bowl viewers' most watched commercials and moments*, TiVo Inc.
(NASDAQ: TIVO) will unveil unique Super Bowl audience measurements
for the 10th year in a row the morning after football's biggest game
at 7 a.m. EST on Monday, February 6.
Comedy has been the successful foundation for brands seeking to earn
top commercial honors over the past decade. Eight of the nine top
commercials since 2003 utilized laughter to get TiVo subscribers
rewinding and re-watching. The top commercials from the past nine
Super Bowls include:
-- 2003: Reebok -- "Office Linebacker Terry Tate"
-- 2004: Anheuser-Busch (Bud Light) -- "Sleigh Ride"
-- 2005: Emerald Nuts -- "Unicorn"
-- 2006: Ameriquest -- "Friendly Skies"
-- 2007: Anheuser-Busch (Bud Light) -- "Language Course with Carlos
-- 2008: E*Trade -- "Baby"
-- 2009: GoDaddy.com -- "Enhanced?"
-- 2010: Doritos -- "House Rules"
-- 2011: Snickers -- "Logging"
2012 data will round out a decade of research and compare "classic"
favorites like E*Trade and Bud Light against this year's best ads.
TiVo's Super Bowl audience measurement report will also:
-- Rank the top 10 most engaging commercials of Super Bowl XLVI, see how
first-time advertisers such as Dannon compare against Super Bowl ad
favorites like Volkswagen and Doritos
-- Recap the most watched and rewound moments of the game
-- Analyze viewership of Madonna's highly anticipated halftime
performance, rumored to have multiple popular guest stars such as
LMFAO, compared to past performances by The Black Eyed Peas, The Who,
and Bruce Springsteen
Who: Tara Maitra, Vice President & General Manager, Audience Research
and Advertising Sales, TiVo Inc.
When: Maitra is available for comment and further insight Monday,
February 6, beginning at 7:30 a.m. EST. To set up an interview or
receive the TiVo Super Bowl report, please email firstname.lastname@example.org.
*TiVo's audience measurement analysis is based on aggregated data
from a sample of approximately 30,000 anonymous households with the
Emmy-award winning TiVo service. TiVo viewership information gauges
the interest in programming content by measuring the percentage of
the TiVo audience watching in "play" speed. The most engaging ads are
determined by looking for spots with the biggest bump in viewership
relative to the surrounding 15 minutes of programming, offering a
true reflection of change in viewership.
About TiVo Inc.
Founded in 1997, TiVo Inc. (NASDAQ: TIVO) developed
the first commercially available digital video recorder (DVR). TiVo
offers the TiVo service and TiVo DVRs directly to consumers online at
www.TiVo.com and through third-party retailers. TiVo also distributes
its technology and services through solutions tailored for cable,
satellite and broadcasting companies. Since its founding, TiVo has
evolved into the ultimate single solution media center by combining
its patented DVR technologies and universal cable box capabilities
with the ability to aggregate, search, and deliver millions of pieces
of broadband, cable, and broadcast content directly to the
television. An economical, one-stop-shop for in-home entertainment,
TiVo's intuitive functionality and ease of use puts viewers in
control by enabling them to effortlessly navigate the best digital
entertainment content available through one box, with one remote, and
one user interface, delivering the most dynamic user experience on
the market today. TiVo also continues to weave itself into the fabric
of the media industry by providing interactive advertising solutions
and audience research and measurement ratings services to the
television industry www.TiVo.com
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