Hulu Expands the Evil Plot to Destroy the World in a Super Bowl XLVI Ad Spot with "TV Star" Will Arnett

Hulu is using the Super Bowl to turn your brain into #mushymush.

The Evil Plot to Destroy the World was originally revealed in 2009 by TV heavyweight Alec Baldwin (with later spots featuring Seth MacFarlane, Eliza Dushku and Denis Leary.) Hulu's 2012 advertising campaign advances the irreverent notion that the entire TV industry is populated by aliens in disguise using TV to turn human brains into "mushymush." Hulu, naturally, has been revealed as the secret weapon in their arsenal.

During Super Bowl XLVI on Feb. 5, 2012, "TV star" Will Arnett ("Arrested Development," "Up All Night," "30 Rock") steps brazenly into the spotlight to tempt humanity with details of the latest, slam-dunk, brain-rotting, alien-nourishing innovation…Hulu Plus.

Your mom was right. Your teacher was right. TV will rot your brain - if it is done right. Now Hulu is making sure that it's done righter than right with an Evil Plot to provide brain-rotting TV shows on a ubiquity of devices through Hulu Plus. Mmm…#mushymush.

Rot your brain. Watch the teaser ad on Hulu: http://www.hulu.com/adzone/watch/324548/adzone-will-in-huluwood

Find all of the Super Bowl ad spots and more in the Hulu AdZone, offering the ultimate Super Bowl commercial viewing experience: http://www.hulu.com/adzone

To join the Evil Plot, use the #mushymush hashtag and follow @HuluPlus on Twitter (News - Alert).

Teaser ad launches today on Hulu.com

Watch the Hulu ad air during Super Bowl XLVI (Feb. 5, 2012)

ASSETS
AVAILABLE
FOR PRESS

Teaser ad: http://www.hulu.com/adzone/watch/324548/adzone-will-in-huluwood

Still image: http://swap.hulu.com/press/AlienArnett.png

Caption: "TV Star" Will Arnett Turns Brains to #mushymush with Hulu Plus. Photo Courtesy of Hulu.

Hulu blog post: http://blog.hulu.com/2012/01/30/mushymush/

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NOTE: Pro-res (broadcast quality) video is available upon request. Please email Maria Gonima for pro-res video.

Hulu is an online TV service whose mission is to help people find and enjoy the world's premium content when, where and how they want it. As we pursue this mission, we aspire to create a service that users, advertisers and content owners unabashedly love. Hulu was founded in 2007 and is operated independently by a dedicated team with offices in Los Angeles, New York, Chicago, Seattle, Tokyo and Beijing. NBCUniversal, News Corporation, The Walt Disney Company, Providence Equity Partners (News - Alert) and the Hulu team share in the ownership of the company. (www.hulu.com)