AdJitsu by Cooliris Unveils High Interaction Ads
Jan 31, 2012 (Close-Up Media via COMTEX) --
AdJitsu by Cooliris, a provider of immersive advertising, has announced the launch of High Interaction Ads, a new generation of advertising that represents a significant step beyond standard rich media ads.
"3D is a great beachhead for us in the immersive advertising category. With High Interaction Ads, we unleash new capabilities for premium advertisers to captivate their audiences," said Soujanya Bhumkar, Cooliris Co-founder and CEO, in a release. "In contrast to today's rich media ads, which suffer from limited interactivity, AdJitsu's High Interaction Ads feature motion, play and engagement at every turn."
In a release, the Company said that the new generation of advertising will maximize interaction on touch interface devices and expand its current offering of 3D Immersive Ads.
High Interaction Ads bring text and images to life by adding motion, play and physics to every element of the ad. Powered by AdJitsu's ad engine, High Interaction Ads feature real-time physics, animation, gyroscope and camera integration. High Interaction Ads will appeal to a wide variety of advertising verticals, including products and services like consumer packaged goods, entertainment, and travel. The ads will run on the mobile web and in mobile apps without the need for an SDK.
AdJitsu's High Interaction Ads will be available to advertisers in spring 2012.
Cooliris is venture-backed by Kleiner Perkins Caufield and Byers, DAG Ventures, the Westly Group, and T-Venture.
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