SAUDI ARABIA : MCC and ARAB TELEMEDIA GROUP inks distribution deal [TendersInfo (India)]
(TendersInfo (India) Via Acquire Media NewsEdge) A leader in mobile applications development, Mobile Channels Company (MCC), has entered into a strategic partnership with Arab Telemedia Group (ATG) for distributing its drama series through all mobile operators in the region. The agreement was signed by Talal Awamleh, ATG s CEO and MCC s business development and marketing manager Anas Hijjawi.
With this agreement, among other drama productions MCC will be able to distribute and broadcast the group s productions like Ras Ghlais, Nimer Bin Odwan, Ors al Saqer, Al Ijtiah, Wadha and Bin Ajlan.
MCC will be providing content to the audience through portals including WAP, IVR, RBT, and WEB. With this the audience with also be able to download and install a mobile application that will include all categories and services which end-users will be in a position to view or download on their mobile devices.
Awamleh said, This agreement aims at providing the most popular drama clips which are still in high demand by a large Arab audience, even after being re-broadcasted by the most prominent satellite channels. We expect that they will receive the same demand on mobile devices.
Salem Al Enzi, CEO of MCC said, We welcome ATG to our list of clients in the content manufacturing industry, and we value their trust in us; allowing this partnership to broadcast more than 5000 hours of drama via all Arab telecommunication companies.
He added, Arab Telemedia s productions and drama series will add exceptional value to our targeted and diversified mobile channels. It will also contribute to the enrichment of Arabic e-content in new ways which meet the aspirations and expectations of users.
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