[January 23, 2012] IBM releases new commerce software for retailers and consumers Tweet Jan 23, 2012 (Datamonitor via COMTEX) -- IBM, a provider of technology products, business solutions and business consulting services, has released new software that helps customers browse, shop and buy retail products through mobile devices and social networks. IBM is unveiling new software with mobile and social media capabilities. For mobile users, IBM's software for Smarter Commerce offers native Android and Apple-based applications for e-commerce that take advantage of those operating systems to deliver a shopping experience. With these applications, retailers can develop their own storefronts on mobile devices such as the iPad, iPhone or Droid. The software also offers capabilities for delivering storefronts on tablets that take advantage of the touch screen and real estate space. In addition, new location-based marketing capabilities can enable marketers to target customers based on mobile device location and let prospects know about relevant offers when they are in the vicinity. "Today, consumers trust the opinions of other consumers more than companies, prompting retailers to rethink their operations and embrace Smarter Commerce," said Craig Hayman, General Manager of Industry Solutions at IBM. "Smarter Commerce helps retailers deepen customer relationships and turn prospects into brand advocates. With mobile and social networks, consumers have the power to make or break a brand in an instant. Winning their loyalty in the seconds it takes to search the competition is the new imperative." http://www.datamonitor.com Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon [ Back To TMCnet.com's Homepage ]