[January 20, 2012] CarFinance.com Launches to Serve Credit-Challenged Car Shoppers Tweet Jan 20, 2012 (Close-Up Media via COMTEX) -- CarFinance.com launches with a mission to empower the car buyers (36 percent) who have less-than-prime credit. "These days consumers can accomplish pretty much everything on the Internet, but, until now, consumers with less-than-prime credit haven't been able to complete the entire loan process directly online," said CarFinance.com president and CEO Jim Landy, in a release. "While many websites imply they are real lenders because they provide an application, most are simply selling the consumer's private information elsewhere. CarFinance.com's direct lending process eliminates that obstacle, turning credit-challenged shoppers into cash buyers: newly empowered to select a vehicle online, because they know their price range - and at the dealership, because they don't get bogged down in the approval process or negotiating payment terms. "Many credit-challenged consumers have been reluctant to even think about buying a vehicle because an anonymous and efficient financing process wasn't available. "But with CarFinance.com all the uncomfortable issues are removed from the process - no more sitting face-to-face in the dealer's finance department explaining your past financial problems, where you work or live, and how much money you make. Now that this can all take place privately online, it turns once-hesitant consumers into eager car buyers." CarFinance.com is initially offering auto financing in 14 states. The site also arms consumers with finance research tools such as loan calculators and helpful financing tips and articles. The Company said CarFinance.com: -Simple, Secure, and Private: everything is completed online -Speed and Support: quick credit decisions and one-on-one customer service -No Strings Attached: no application fees, no obligation to use loan -Focus on the Car, Not the Financing: simplifies the car shopping process -Lender, Not Lead Broker: direct financing means consumer is not resold as a finance lead -Mid-market, Non-prime Credit: focus on buyers with 550-675 FICO scores -Anonymity, Dignity and Security: personal info remains confidential, safe and secure ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]