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Exclusive unveiling of "Authorised for Wi-Fi" devices at CES 2012; Catch Media exclusively licences Play Anywhere® Smart Cloud platform to Now Network Media Ltd. for "Authorised for Wi-Fi" connected devices
(M2 PressWIRE Via Acquire Media NewsEdge) Las Vegas: Catch Media (www.catchmedia.com), the award-winning provider of a patented licensed Smart Cloud technology platform - Play Anywhere, today announces its partnership with Now Network Media Ltd. , a subsidiary of Now Advertising Production PLC, headquartered in Hong Kong, an international hi-tech targeted mobile advertising company, to develop, manufacture, deliver and participate in the commercialization of consumer electronic devices. These devices will allow consumers authorised access to their music collections when listening on a Wi-Fi connected wireless speaker device using a smartphone or tablet through Catch Media's Play Anywhere Smart Cloud Technology.
Mr Joe Chen, CEO of Now Advertising Product PLC commented: "Our partnership with Catch Media enables Now to leverage an award winning, patented industry backed platform to enhance our consumer's experience to enjoy their media regardless of their device or operating system throughout their home on our high quality wireless speaker systems."
Mr Chen continued: "Vendors working with NOW will for the first time be able to enjoy an industry backed integrated technology into Now's products, which will have the authorised 'Wi-Fi Use' stamp of approval."
Mr. Yaacov Ben-Yaacov, co-founder and CEO of Catch Media, commented: "We are very excited to partner with Now Advertising, which powers devices for brand such as Jensen and Lenco(TM). Having software pre-loaded on every device powered by our Play Anywhere platform will give consumers the maximum flexibility and convenience to have access to their content exactly as they desire."
Mr. Ben-Yaacov concluded, "With this partnership, NOW will be at the very forefront of offering devices that harness the power of the smart cloud to provide consumers with truly the easiest way to share licensed content across disparate devices and operating systems."
Now's vendors are displaying these devices, powered by Play Anywhere and with the 'Authorised for Wi-Fi' stamp of approval for the first time at CES 2012 and will be available to consumers through retail in quarter one of this year.
Catch Media is exhibiting at the 2012 International CES in Las Vegas. Please email CES@catchmedia.com to arrange a personal demonstration.
For further information on Catch Media please contact:
Mark Hampton at Halo Communications
E - Mark@thehaloagency.com
Tel - (415) 606 7374
Neil Robertson at Speed Communications
E - Neil.robertson@speedcommunications.com
Tel - (+44) 7739 322 503
T - @neil_robertson
For further information on Now please contact:
Joe Chen, CEO of Now Advertising Product PLC
E - joe@nownm.com
About Catch Media
Catch Media is a B2B technology company that deploys award-winning patented technology, Play Anywhere , and a suite of products that allow its partners to offer consumers seamless and convenient access to their digital content regardless of the distribution method, be it physical or digital.
Through its technology, Catch Media also provides our partners with the business intelligence to allow them to better gauge and meet their consumers' needs.
The Play Anywhere platform allows transactions to occur among the 'walled garden' clouds that are increasingly restricting the consumer's ability to use and share content as they wish
As a DECE/ UltraViolet member and developer partner, Catch Media announced the integration of movies through the Play Anywhere platform at CES 2012 while also providing seamless access through the Play Anywhere interfaces via any smartphone or tablet as well as through the Web, set top boxes, Smart TVs and any many other connected devices.
About NOW
Founded in 2003, NOW is a targeted mobile advertising company that specialises in cutting edge, high-tech outdoor advertising and street furniture production services.
In 2010 NOW rolled out NowOnline MyMusic and followed that up in 2011 with AirMusic. Both of the services are powered by Catch Media's Play Anywhere technology and both develop targeted adverts and promotions on mobile devices around music users are interested in and play through NowOnline MyMusic, AirMusic and apps alongside outdoor advertisements implementing the technology.
((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com)).
(c) 2012 M2 COMMUNICATIONS
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