[January 09, 2012]

Symphony Advanced Media Hires Key Research and Client Services Executives

Symphony Advanced Media (SAM), a provider of cross-platform advertising effectiveness measurement, today announced senior-level hires to support the company's continued focus on product innovation and growth in key vertical markets. Executives joining the SAM team include Pushp Kamal as senior vice president of research and Andrew Kennelly as vice president of account management.

"I'm pleased to bring Pushp and Andrew on board. Their experience and expertise strengthens SAM's bench in delivering client-focused, value-add analysis and product innovation," said SAM President and CEO Manish Bhatia. "We've seen tremendous growth in our business over the course of the past year, and we're uniquely positioned to deliver more advanced cross-media insights to our clients than ever before. Broadening our core team enable us to maintain the highest levels of research innovation and client services."

Pushp Kamal

As Senior Vice President of Research, Pushp Kamal heads up SAM's expanding research organization. In previous senior-level positions at leading research organizations,including Research International, IPSOS ASI and Millward Brown, Kamal has led market science research teams and developed innovative advertising research solutions.

Andrew Kennelly

In his new role as Vice President of Account Management, Andrew Kennelly will manage SAM's client services organization. Kennelly has held marketing and media research positions with both client- and agency-side organizations, including Coca-Cola, Chevron (News - Alert), Burke Inc., and Millward Brown.

Additionally, SAM has recently further expanded its account management and analytics teams with the hire of several senior-level personnel focusing on continual innovation in client services, data-driven insights development, data visualization and new idea generation.

About Symphony Advanced Media

Symphony Advanced Media (SAM) enables clients to assess cross-advertising campaign performance, optimize channel strategies and drive increased target-consumer response. SAM's solutions provide an integrated view of consumer media consumption, purchase behaviors and brand attitudes. SAM's innovative analytic methods deliver rapid strategic insights on advertising performance across all media including online, TV, print and mobile and identify opportunities for improved marketing ROI. Clients include leading global brand advertisers in the media, automotive, financial services, pharmaceutical, consumer packaged goods and telecom industries.

SymphonyAM is part of part of Symphony Technology Group (STG), the global leader in marketing intelligence whose portfolio of companies includes Symphony IRI, Teleca and EYC.

Learn more about SAM at www.symphonyam.com.

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