[January 09, 2012] StrongMail Rolls Out Lifecycle Email Marketing Guide for Event-Triggered Alerts Tweet Jan 09, 2012 (Close-Up Media via COMTEX) -- StrongMail, a provider of interactive marketing solutions for email marketing and social media, has announced a new email marketing resource titled "The Ultimate Email Lifecycle Marketing Guide: Event-Triggered Alerts." The Company said that this free whitepaper provides detailed steps that email marketers can take to plan, implement, test, measure and optimize successful marketing programs for event-triggered email alerts such as in-stock notifications and price-drop updates. According to a release, event-triggered alerts enable marketers to effectively engage in-market customers who have demonstrated their immediate interest by signing up to receive real-time notifications from a brand. Because consumers specify the type of information they want to receive at the point of sign-up, marketers have the ability to respond with relevant messaging that can generate a 2X to 6X increase in performance over typical broadcast email programs. With the right approach, marketers have the opportunity to increase engagement while also capitalizing on one of the most effective email marketing programs for driving revenue. From building the internal business case to implementing and optimizing a multi-step program, StrongMail noted that this best practices guide provides detailed steps, case studies and examples for launching a successful marketing program for event-triggered email alerts. More Information: www.strongmail.com/alerts www.strongmail.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]