[January 03, 2012]

Dialogue Marketing Inc. Adds Industry Veteran Jason Lancaster as Chief Operating Officer

Dialogue Marketing Inc., a nationwide provider of customer relationship management (CRM) services to help companies of all sizes and across a wide range of industries acquire, support and retain customers, today announced it has recruited Jason Lancaster as its chief operating officer.

Bringing more than a decade of contact center experience, Lancaster will oversee client services, call center operations and new client implementations as well as drive overall strategy for Dialogue Marketing. He will also provide guidance and support to the other business units, and ensure best practices in support areas, including recruitment efforts.

"As the company's newest member, I aim to meet and exceed client expectations to achieve high client satisfaction and retention," said Lancaster. "I look forward to being a part of the team and contributing to Dialogue Marketing's growth."

Lancaster has held various senior-level and executive positions at some of the industry's largest providers of customer contact solutions. In his roles, he has been responsible forperformance management, training, quality assurance, staffing, human resources and workforce management. In addition, he was awarded the "Impact Player" award and was "Account Manager of the Year."

Lancaster was also vice president of Operations for Bellingham, Wash.-based CAI Teleservices, a $4 million network center for the Results Companies (News - Alert), where he managed all aspects of inbound/outbound call centers (5 sites, 200 seats), including advertising, recruiting, staffing, training, performance management, quality assurance, sales verifications, human resources and IT. The Results Companies is a $200 million provider of outsourced customer contact solutions with locations worldwide.

Lancaster is a member of the Contact Centre Executives, Social Media for Customer Service & Call Centers and Worldwide Contact Center Professionals. He attended Utah State University, where he studied philosophy and political science.

"We're pleased to welcome Jason to our team and are confident his extensive expertise in contact center solutions will be a tremendous asset to our organization," said Alejandro Vargas, CEO and president, Dialogue Marketing. "As we continue to grow domestically and internationally, Jason's operational experience will support our on-going goal of providing leading-edge solutions to businesses of all kinds. With his efforts, we anticipate strong growth for 2012, ready to meet the increasing demand for outsourced solutions across all industries."

About Dialogue Marketing, Inc.

Established more than 30 years ago, Dialogue Marketing, Inc. provides award-winning customer relationship management (CRM) services to help companies of all sizes and across a wide range of industries acquire, support and retain customers. The company was recognized by Inc. magazine as one of America's fastest growing private companies for two consecutive years, and was recognized as a 2011 Top 50 Teleservices Agency by Customer Interaction Solutions Magazine. With more than 1,100 employees, the company offers lead generation, customer care, technical support and end-to-end sales support to help turn call centers into value-added profit centers that build long-term enterprise value and lifelong customer relationships. For more information, please visit www.dialogue-marketing.com.

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