[December 19, 2011] ECOtality Partners with Outcast to Launch Digital Advertising Network for Blink EV Charging Stations Tweet Dec 19, 2011 (Close-Up Media via COMTEX) -- Outcast, a fuel television network at the pump, and ECOtality, Inc., a company focused on clean electric transportation and storage technologies, announced a partnership to launch a digital network at Blink electric vehicle (EV) charging stations. "In partnering with Outcast, a leader in the digital media space, we are furthering ECOtality's business model by providing measurable media to enhance the user experience," said Jonathan Read, CEO of ECOtality. "Outcast specializes in engaging with consumers at traditional fueling locations, and we are taking that one step further by jointly developing media programming which will resonate with EV drivers at our Blink charging stations." According to a release on Dec. 14, Outcast will develop media solutions for Blink commercial chargers that ECOtality will deploy in 2012, with screens ranging from 7" to 42" based on the charger type. The charging stations are located at major retailers, traditional fueling locations, and other public and commercial locations across the country, with a concentration in 18 top metropolitan cities. The chargers will provide a targeted marketing opportunity to engage audiences that already own EVs, as well as those who aspire to own EVs. "With the increasing trend and popularity of electric vehicles, we are excited to support this green initiative and to work with ECOtality to bring our brand partners a new and innovative way to broadcast messages to this eco-conscious, affluent audience," said Matthew Stoudt, Chief Executive Officer for Outcast. "Our partnership with ECOtality allows us to continue to evolve and develop new of-the-moment innovations that reach a highly-coveted demographic of first-adopters and trendsetters with engaging and targeted messages." ECOtality is headquartered in San Francisco, Calif. Outcast is a digital media company with two channels, PumpTop TV and the Health Club Media Network. The company is privately held and is headquartered in Santa Monica, Calif., with offices in New York City, Detroit and Chicago. More information: www.blinknetwork.com www.outcast.net www.ecotality.com ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]