[December 12, 2011]

Avvasi Announces WIND Mobile as Latest Customer

Avvasi Inc., the award-winning leader in video traffic management and analytics for fixed and mobile communication service providers (CSPs), is pleased to announce that WIND Mobile is the latest service provider to adopt its OTT video analytics services, and to deploy its new Q-VUE 2.1 analytics solution.

WIND Mobile has selected Avvasi to provide greater insight into video trends and traffic patterns on the WIND Mobile network. As is consistent with the entire mobile telecommunications industry, WIND Mobile is experiencing unprecedented increases in Over-The-Top (OTT) video traffic. In order to manage its OTT video traffic, the company is looking to identify new traffic patterns and to determine how best to manage subscriber Quality of Experience (QoE). Video QoE issues such as stalls, playback delays and image distortions all negatively impact Quality of Experience, and a user's illingness to pay for OTT services or data plans.

WIND Mobile's Ariel Topasso, senior manager, Core Network Data & PS said, "We are using Avvasi and its Q-VUE 2.1 product because it is the only analytics solution we have found to be able to provide a comprehensive measurement of OTT video Quality of Experience, which is crucial to understand how our wireless network delivers OTT video."

Avvasi's solution is the only one in the world that can provide video traffic demographics, in-depth analysis of video traffic trends, and independent QoE scores that capture:

1. The impact of network performance on OTT video

2. Video fidelity as viewed on specific mobile devices.

This network and QOE information is crucial to CSPs who wish to optimize their traffic management and investigate monetization opportunities.

"WIND Mobile approached us citing the same issue that many mobile network providers are experiencing - the desire to optimize their networks for video. They required detailed insight into OTT video traffic quality and chose Q-VUE as a best of breed solution for OTT video analytics" said Mate Prgin, president and CEO of Avvasi. "Many companies measure various network QoS (Quality of Service) indicators, which by no means reveals true subscriber Quality of Experience. We are the only company that can provide a real-time, scalable and accurate representation of a subscriber's true video experience in a mobile or fixed network, for any mainstream OTT video protocol."

About Avvasi Inc.

Avvasi is the award-winning company helping fixed and mobile service providers understand and leverage the opportunities created by the surge of internet-based, Over-the-Top video. Avvasi's revolutionary video analytics eclipse traditional deep packet inspection (DPI) based network analytics, offering highly detailed measurement capabilities that report video-based QoE, a MOS-like score that accurately reflects the subscriber's perceived experience with video content. Service providers around the globe are deploying Avvasi OTT video analytics to understand the network impact of new devices and subscriber usage patterns, plan and dimension network expansion and optimization solutions, while reducing subscriber churn and maximizing revenue. For more information, please visit http://www.avvasi.com.

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