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BRIEF: YouTube unveils new look to challenge traditional TV
[December 02, 2011]

BRIEF: YouTube unveils new look to challenge traditional TV

Dec 02, 2011 (dpa - McClatchy-Tribune Information Services via COMTEX) -- SAN FRANCISCO -- YouTube unveiled the biggest redesign in its six-year history on Thursday as the Google-owned video site seeks to offer a more compelling alternative to traditional television.

The redesign includes cosmetic changes like a more modern logo and a grey background to help videos stand out. It focuses on a new homepage designed to make it easier for users to find and access their favourite channels and share them with friends through social-networking services such as Facebook and Google+.

"We're trying to take what we see as the best of TV and the best of online and bring it together," said Shishir Mehrotra, vice president of product development for YouTube.


The new homepage divides the screen into three columns, with the left column dedicated to finding, organizing and sharing new channels. The middle column shows existing subscriptions, and the right features videos recommended by YouTube based on your viewing history.

The facelift comes just weeks after Google announced the launch of a 100-million-dollar project in which it will pay celebrities and professional content creators to develop new channels for YouTube.

Youtube announcement: http://bit.ly/uJefrd ___ (c)2011 Deutsche Presse-Agentur GmbH (Hamburg, Germany) Visit Deutsche Presse-Agentur GmbH (Hamburg, Germany) at www.dpa.de/English.82.0.html Distributed by MCT Information Services

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