[November 29, 2011]

Tendril Names David Rayner CFO

Tendril, the provider of the cloud platform for the Energy Internet, today announced that David Rayner has joined the company as chief financial officer (CFO). Rayner brings with him more than 20 years of leadership experience in the communications industry, helping companies such as EchoStar, DISH Network, tw telecom inc. (formerly Time Warner (News - Alert) Telecom) and Time Warner Cable achieve high growth and long-term profitability. Mark Pougnet, who has served as Tendril's CFO since 2008, will transition into the newly created role of chief delivery officer (CDO).

"David brings to Tendril an impressive combination of executive and financial leadership skills, and a track record of building and managing successful global companies," said Adrian Tuck, CEO of Tendril. "Tendril has achieved a number of milestones in 2011 and, as we look to move Tendril to the next level, David's background and expertise will help ensure Tendril's continued growth and long-term success."

Rayner has worked in a variety of management roles at some of the most successful companies in the communications industry, most recently as the CFO at EchoStar Corporation. Prior to his work at EchoStar, he held executive level positions at DISH Network Corporation, including serving as CFO. In these roles, Rayner oversaw multi-billion dollar budgets and managed workforces in the tens of thousands. Previously, Rayner served as the senior vice president and CFO for Time Warner Telecom (News - Alert), Inc., and he oversaw the company's successful IPO in 1999, as well as raising several billion dollars in debt financing. Rayner has also held additional financial and operating positions at Time Warner Cable after starting his caree at Arthur Andersen & Co., and served on the board of Terrestar Corporation, a publicly traded satellite communications company.

"I am honored to be a part of Tendril, and bring my knowledge and experiences to this exciting high-growth company," said Rayner. "Tendril is delivering on its goal to provide the platform to connect utilities and energy service providers, energy ecosystem partners and consumers around energy use. I look forward to helping Tendril continue to execute as a company."

In his new role as CDO, Pougnet is responsible for all aspects of global service delivery, supply chain, professional services, international business units, and ensuring excellence in customer relationship management as the company continues to grow. Prior to joining Tendril, Pougnet held executive financial positions at several companies in diverse technology industries, including Copan Systems, Arthur Andersen & Co., and Avaya (News - Alert).

"This is an exciting time in the smart energy industry," said Pougnet. "I'm looking forward to working more closely with our energy service provider customers and our ecosystem partners to ensure they get the most value from our cloud platform."

The new executive appointments come at a time when the company is achieving significant milestones, including:

• The launch of the first of its kind Tendril Connect™ Platform Application Developer Program, which allows select developers to build on the Tendril Connect cloud platform.
• Integration of the Tendril Connect platform with leading vendors Elster, Itron, Landis + Gyr, Sensus, Silver Spring Networks, and Trilliant (News - Alert) which together represent more than 85 percent of the North American smart meter communications market.
• A recently announced integrated offering with Vivint, a leader in home automation.
• A strategic partnership with and investment from Siemens (News - Alert).
• Origin Energy, the leading Australian integrated energy company with 4.6 million customers, selecting Tendril Energize.
• The opening of an office in Melbourne.
• An alliance with Whirlpool Corporation, the world's leading appliance manufacturer, to enable the roll-out of smart appliances with Tendril Connect.
• The 2010 acquisition of GroundedPower, a pioneer in consumer engagement grounded in behavioral science.

About Tendril

Tendril is the Energy Platform company, delivering end-to-end consumer engagement products, applications and services powered by Tendril Connect™-an open standards-based, secure and scalable platform that takes the complexity out of the Energy Internet and creates a dialogue between energy service providers and their customers. Delivering consumer engagement software, in-home products and applications as well as easy to integrate utility solutions such as Demand Response and Energy Efficiency, Tendril offers unparalleled insight into energy decisions, making the Energy Marketplace a reality. The company is venture backed by VantagePoint Capital Partners, Siemens Venture Capital (SVC), Good Energies, RRE Ventures and GE. For more information, visit www.tendrilinc.com.

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