[November 29, 2011]

BlueTrain Mobile Announces Launch of Mobile Website for Beth Israel Deaconess Medical Center

BlueTrain Mobile, a service that enables its customers to build mobile-friendly websites, announces the launch of the mobile version of the Beth Israel Deaconess Medical Center (BIDMC) external website, bidmc.org.

The mobile website offers key information from the BIDMC desktop website that patients and visitors might need on the go, such as quick directions to emergency rooms and specific medical campuses, contact information for a variety of departments and services, visiting hours, interpreter services, accessibility information, and other critical hospital information.

"We saw the need for providing easy access to information to our patients, visitors, employee candidates, and the many others in our community," said Rhonda Mann, BIDMC's Director of Marketing Communictions. "We based the design of our mobile website on what our data showed people were looking for most from their hand-held devices. We are continuing to add new content each week, to further enhance the patient/customer experience."

Steffan Berelowitz, CEO of BlueTrain Mobile, added to Mann's comments about continuing to enhance the user experience, saying, "When we first met with BIDMC, they knew a mobile site was needed. The number of people coming to their website on smartphones was growing quickly, increasing by double digit percentages each month. BIDMC chose BlueTrain Mobile because we enable organizations to build professional mobile websites that are robust and highly functional, but also easy to maintain."

About BlueTrain Mobile

BlueTrain Mobile enables customers to create websites that are optimized for smartphones including iPhone and Android (News - Alert) devices. The end result is a mobile website that is professional, functional, and effective. BlueTrain Mobile understands the increasing importance of the mobile market, and is dedicated to helping businesses grow through this new channel by literally putting their brand at their customers' fingertips. Visit BlueTrain Mobile at www.bluetrainmobile.com for more information.

About Beth Israel Deaconess Medical Center

Beth Israel Deaconess Medical Center is a patient care, teaching, and research affiliate of Harvard Medical School, and consistently ranks among the top four in National Institutes of Health funding among independent hospitals nationwide. BIDMC is clinically affiliated with the Joslin Diabetes Center and is a research partner of Dana-Farber/Harvard Cancer Center. BIDMC is the official hospital of the Boston Red Sox. For more information, visit www.bidmc.org.

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