[November 18, 2011] Aurobindo Pharma Taps Cegedim Relationship Management for Mobile Intelligence Tool Tweet Nov 18, 2011 (Close-Up Media via COMTEX) -- Cegedim Relationship Management announced that Aurobindo Pharma has fully deployed the Mobile Intelligence for iPad SaaS for its primary sales force and head office in Portugal. Aurobindo Pharma is a global pharmaceutical company and market share leader of semi-synthetic penicillin drugs. Cegedim Relationship Management is a Company focused in pharmaceutical Customer Relationship Management (CRM) solutions. According to a release, Life Sciences commercial teams are a key direct link between manufacturers and stakeholders. As such, they require real-time and centralized access to disparate customer data and insights to build lasting relationships. Mobile Intelligence is a CRM tool that enables commercial teams to maximize their interactions with their stakeholders through its Graphical User Interface (GUI), advanced location based services and the ability to present vivid multi-media presentations. "Mobile Intelligence met our team's needs for usability and flexibility. In addition, the implementation for the first phase was smooth and was done on-time even with an aggressive timeframe," said Pedro Merlini, Country Manager at Aurobindo Pharma Portugal. "Mobile Intelligence for iPad reduces administrative work; thereby maximizing our sales force's productivity and enabling them to focus on building lasting relationships with our stakeholders." The Company said Mobile Intelligence for iPad focuses on maximizing commercial team's productivity. In addition, Mobile Intelligence's hierarchical architecture model enables Life Sciences companies to achieve their various commercial strategies from one centralized platform. "We pride ourselves for building tools that enable users to reach a new level of productivity and efficiency. Mobile Intelligence for iPad was specifically designed to meet the unique needs of Life Sciences commercial teams," said Stefan Janssens, President EMEA, Cegedim Relationship Management. "As building lasting relationships with stakeholders is essential, Mobile Intelligence for iPad enables high impact interactions with healthcare professionals. It's fast, simple and ready to use." More Information: www.cegedim.com/rm ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]