[November 14, 2011]

Bob Gold & Associates Lands Machine-to-Machine (M2M) Resource Site

Bob Gold & Associates (BG&A), a full-service public relations and marketing services company, today announced a new addition to its client roster, m2m apps (www.m2mapps.com), an online resource directory and knowledge base for the fast-growing machine-to-machine (M2M) industry.

With new applications constantly emerging across a wide range of vertical markets such as energy, automotive and healthcare, m2m apps was created to serve as the global hub for companies wishing to professionally market products and services in the M2M field.

Companies can register free of charge on the site, easily creating their own company profiles and uploading product and service information. M2M adopters can search the entire database and receive clearly arranged results focusing on technologies, vertical industries, regions and detailed supplier data.

The platform also offers comprehensive insights into the M2M market and the coming "Internet of Things" with exclusive interviews with top international experts. Additional market intelligence is provided in a blog from Beecham Research CEO and analyst Robin Duke-Woolley.

"m2m apps is the brain-child of M2M experts who are dedicated to seeing the highly-segmented market flourish and recognized a need for a centralized source of industry information," said agency principal Bob Gold. "With our extensive experience in the M2M field, BG&A will introduce North American companies to the strategic value of the site and enlist them as participants and advocates, lending their knowledge to m2m apps and making connections with stakeholders in the industry.

"Many analysts believe M2M smart technology will have a comparable impact on society and business over the next few years as the PC, Internet and smart phone revolutions have had, creating huge opportunities," Gold said. "We consider ourselves fortunate to be at the ground floor of this exciting industry."

About Bob Gold & Associates

Bob Gold & Associates provides strategic public relations and marketing services for the communications and high-tech industries. Specializing in the marketplace where video, high-speed data, and telephony collide, the agency's client roster includes software, hardware, infrastructure and content companies and is a recognized communications leader in the burgeoning M2M technology space. For more information, visit www.bobgoldpr.com.

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