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"The global MVNO Market Will be Worth $40.55 Billion by 2016" Says Latest Visiongain ReportLONDON, Nov 14, 2011 (PR Newswire Europe via COMTEX) -- LONDON, November 14, 2011 /PRNewswire/ -- http://www.visiongain.com/Report/713/Consumer-MVNOs-Report-2011-2016-Designing-Successful-Strategies-for-Monetising-Smartphone-LTE-Growth Visiongain's latest research titled "Consumer MVNOs Report 2011-2016: Designing Successful Strategies for Monetising Smartphone and LTE Growth" offers an in-depth analysis of the consumer MVNO market. The report investigates the renewed dynamics of the global MVNO market, spurred on by developments in smartphone technology and mobile broadband networks. These catalysts are enabling new opportunities for product differentiation through the proposal of innovative and highly-demanded mobile services. The report examines the reasons for past MVNO failures, and recommends strategies for sustaining a successful business model over the next five years. Visiongain research shows that judicious leveraging of value added services and increased wireless bandwidth will be a major driver for the revitalisation of the MVNO market. This new impulsion will be boosted by the opening of emerging telecoms markets in the Asia Pacific, Middle Eastern and Latin American regions. This research offers the latest market information as well as strategic recommendations for penetrating a saturated but highly profitable market. It gives a breakdown of potential mobile activities which can be harnessed as lucrative value propositions to consumers. The report analyses the different business models and potential management strategies of next generation consumer MVNOs. It includes financial forecasts for revenue and subscriptions evolution at the global and regional level. The information contained in this in-depth report will help companies make the most out of a fast-evolving market. Table of Contents E. Executive Summary E.1 A Resurgence of MVNOs E.2 The Mobile Broadband Catalyst E.3 Global Growth E.4 Overcoming Challenges 1. Introduction to Mobile Virtual Network Operators 1.1 A Changing Telecom Market 1.2 Network Layers and Market Segmentation 1.2.1 Operators (MNOs) 1.2.2 Service Providers 1.2.3 Infrastructure Providers 1.3 Defining MVNOs 1.4 Mobile Network Value Chain 1.5 Classifying MVNOs 1.5.1 Brand Actor 1.5.2 Service Providers and Full MVNO 1.5.3 MVNE & MVNA 1.6 Transforming MVNOs: From Voice to Data 1.7 The Aim & Scope of the Report 1.8 Questions Answered by the Report 1.9 Structure of the Report 1.10 Methodology 2. The MVNO Business Model 2.1 Regulatory Analysis 2.1.1 European Union Directives 2.1.2 Ofcom in the UK 2.1.3 US Federal Communications Commission 2.1.4 Developing Countries 2.1.5 Is There a Need for Regulatory Intervention? 2.2 MNO Cooperation 2.3 Conditions for a Nascent MVNO Market 2.4 Benefits of an MVNO Business Model 2.5 Integration in the Mobile Value Chain 2.6 Categorisation of MVNOs 2.7 MVNO Marketing Strategies 2.7.1 Cost Leadership 2.7.2 Differentiation 2.8 Types of MVNOs 2.8.1 Branded Resellers 2.8.2 Service Providers 2.8.3 Full MVNO 2.9 Key Success Factors 2.9.1 Differentiation 2.9.2 Pricing Principles 2.9.3 Core Network Sharing 2.9.4 Adapting to Change 2.10 Analysis of Costs 3. Current Market Scenario: Opportunities & Challenges 3.1 Are MVNOs a Disruptive Proposition for MNOs? 3.2 How successful is the MVNO Model? 3.3 Network Capacity Driving the Evolution of the MVNO 3.3.1 The Role of Internet Protocol 3.3.1.1 Increasing Demand for MVoIP 3.3.1.2 MVNO Business Model & MVoIP Offerings 3.3.2 Mobile Broadband 3.3.2.1 A Strong Brand Name is a Prerequisite for MVNO Success 3.3.3 Data Services 3.3.3.1 Data-only MVNO 3.3.4 Is M2M the Right Market for MVNOs? 3.3.4.1 M2M MVNOs 3.3.5 The 3G & 4G Wholesale Market 3.3.5.1 LightSquared Drives the US 4G-LTE Wholesale Market 3.3.5.2 Simplexity 3.3.5.3 Best Buy 3.3.5.4 AirTouch 3.3.5.5 Yota 3.3.5.6 Wholesale Market Analysis 3.3.5.7 Value Proposition to MVNOs 3.4 Cloud Strategies for MVNOs 3.4.1 Cutting CAPEX Through the Cloud 3.4.2 Telefonica & fonYou 3.4.3 The Voicefactory & BroadSoft 3.4.4 MDS Lavastorm Analytics 3.4.5 Keynote SIGOS 3.4.6 Novatel Wireless 3.5 The Impact of New Mobile Technologies 3.5.1 Augmented Reality 3.5.2 Mobile Commerce 3.5.2.1 A Case Study of Poste Mobile 3.5.3 Capitalising on the App Phenomenon 3.5.3.1 A Case Study of Disney Mobile, Japan 3.6 Capitalising on a Brand Strategy 3.6.1 Leveraging Brand Awareness 3.6.2 Building a Brand Name 3.6.2.1 TracFone 3.6.2.2 Lebara Mobile 3.6.3 Challenges in Repositioning and Launching a Dedicated Brand 3.7 A Constantly Evolving MVNO Model 3.7.1 Need to Forge Successful Partnerships 3.8 Why Some MVNOs Failed While Others Succeeded? 3.8.1 Market Timing 3.8.1.1 Understanding the Target Audience 3.8.1.2 Evaluating Key Performance Indicators 3.8.2 Strategic Assets 3.8.2.1 Targeting Existing Customer Base with VAS is Not Sufficient 3.8.2.2 Avoiding Replication by Competitors 3.8.2.3 Complementing a Strategic Asset 3.8.3 Execution Capabilities 4. The Impact of MVNOs on the Mobile Landscape 4.1 MVNO M&A, JV, Partnerships & Divestitures 4.1.1 KPN MVNOs in France, Switzerland & Spain 4.1.2 China Telecom Europe Targets EMEA Market 4.1.3 TransTelecom in Russian Bid 4.1.4 Rostelecom & SkyLink Launches MVNOs in Russia 4.1.5 Anatel Opens Up Market in Brazil 4.1.6 Virgin Mobile Intent on Latin American Market 4.1.7 Mexican Megacable Partners with Telefonica 4.1.8 DiGi to Land 2 New MVNO Deals in Malaysia 4.1.9 Lebara Mobile Exits the Spanish Market 4.2 MVNO Enablers and Aggregators 4.2.1 MVNE Sisteer Signs Multiple Partnerships 4.2.1.1 TIM Brazil 4.2.1.2 Tweaker 4.2.1.3 Momac 4.3 Are OTTs & OEMs Moving Into the Market? 4.4 Successful Sustainability Strategies: Case Studies 4.4.1 Lebara 4.4.1.1 Lebara Money 4.4.1.2 Deal with Nokia 4.4.1.3 VAS & Portal 4.4.1.5 Q&A Session with Lebara Mobile 4.4.1.6 Lebara Financials 4.4.2 Virgin Mobile 4.4.2.1 Virgin Mobile UK 4.4.2.2 Leveraging Brand and VAS 4.4.3 Lycamobile 4.4.3.1 Lycamoney 4.4.3.2 Lycamobile Partners with Plintron to Corner Global MVNA Market 4.4.4 TracFone 5. Global and Regional MVNO Markets & Forecasts 5.1 Global Market 5.1.1 MVNO Subscribers 5.1.2 MVNO Revenues 5.2 North America 5.2.1 United States 5.2.2 Canada 5.3 Latin America 5.4 European Market 5.4.1 France 5.4.2 UK 5.4.3 Holland 5.4.4 Germany 5.4.5 Spain 5.4.6 Poland 5.4.7 Russia 5.5 Africa & Middle Eastern Market 5.5.1 Oman 5.5.2 South Africa 5.6 Asian Market 5.6.1 Japan 5.6.2 South Korea 5.6.3 India 5.6.3.1 Mobile VAS to Drive MVNO Growth 5.6.3.2 Rich Market Opportunities 5.6.3.3 4G MVNOs 6. Conclusion 6.1 Adopting the Right Business Model 6.1.1 Facilities Based Model 6.1.2 Target Market Model 6.1.3 Strategy Based Model 6.1.4 Plan Based Model 6.2 Challenges Facing MVNOs 6.3 MVNO Market Expansion Strategies 6.3.1 Service Development Strategy 6.3.2 Market Development Strategy 6.3.3 Diversification Strategy 6.3.4 Market Penetration Strategy 6.4 Key Factors Critical to Success in the Marketplace 6.5 SWOT Analysis 6.6 Key Findings 7. MVNOs by Country - Tables 8. Glossary Appendix A - About visiongain Appendix B - Visiongain report evaluation form Companies Listed 1.2.3.tv 1and1 Internet 40 Movil 50&Piu Net 7-Eleven 9278 A2network AAPT Abica Absolut Mobil Absolut Sim Absolute solutions UG Academic Mobile Acme Packet Acotel Aetka Affinity mobile Afone Mobile Africa & Middle East Airlink AirTouch Communications Airvoice Wireless Al Yildiz Aldi Alice Allmobil Alpha Telecom AlphaMobile ALSOK Amaysim America Movil AngelSim Antenne Reunion Mobile Anvil Mobile ArCard Mobile Asahi Net ASDA Mobile Asia & Pacific Aspired Solutions ASSE Mobile Assurance Wireless AT&T Auchan Augere Austar Axel Springer Axis Telecom Bankinter Bankinter Mobile Base Baraka Telecoms Bazile Telecom BBIQ Belgacom Berlet Bernard Tapie Berry Mobile Best Buy Better Call Beyond Mobile Bezeq Pelephone BigSim Bild Mobil Billi Billiger Black and Mine Blau Blyk BMA Comm BMobile Boost Mobile Bouygues Bratz Mobile British Telecom BroadSoft Budget Telecom Buket C le mobile Cable Movil Caesars World Communications Call in Europe Call Mobile Carlyle Group Carphone Warehouse Carrefour Mobile Cashstore Mobile Casino Mobile Cellcom Israel Cellip Mobile Center Telecom Century Link Champaign Telephone China Telecom Europe Chubu Telecom CIC Mobile Circle K Stores CJ Hello Vision CMobile Coast 2 Coast Cognatel Colombia Movil Colruyt Commander Mobile Communic8 ComTel Corp Congstar Conrad Consumer Cellular Contour Networks Coop Coriolis Groupe Cosmo Mobile Cox Wireless Cozac Crazy John's Credit Mutuel Credo Mobile C ricket CTC Daily Telecom Dalya Mobile Darty Datora Telecom DCS Debitel Light Delight Mobile Demcom Deutschland Sim Dia Dialog DiGi Digi Mobil DigiTel Italia Dime Discoplus / Discosurf Discotel Disney Mobile DodoTel Dream Train Internet Drillisch Telecom E.Leclerc EarthTones Easybell Ebay EC Navi Mobile eCallPlus Econet Ecotel communication Edeka Supermarket ElephantTalk Elyatel Enel Enel Energia Enercom Ensercom Eo Mobile Epian E-Plus ERG Mobile Eroski Supermarket ESPN Mobile Espresso ETB (Empresa de Telecomunicaciones de Bogota) Eteleon Eurokeitai Euskaltel Everything Everywhere EWE Express Mobil EyesVision Family Mobile FastSIM Fastweb Fenercell Fiotel Firefly Comm First Mobile Flex Mobil FlexFon Flexishop Flint Telecom Fnac Mobile Fone Zone FoneEze Mobile Fonic FonYou Forester Forval Telecom France Loisirs France Telecom Free bits Freebit Freedom Talk Freenet Friendi FullMovil Future Telecom FYVE Mobil Gamma Telecom Gelsent Net General Motors giffgaff Girondins Mobile Global Data Global Mobility Group Global Talk Globalstar Australia Globus Hypermarkets GMO Internet GMX Free Phone Gnanam Telecom Gotalk Great Call Green ICN Greenwire Worlwide Groupe By TONE Grupo Hualon Gruppo Daily Telecom Mobile Gruppo DigiTel GT Mobile GTCom GV Cellular H2O Wireless Happy (DiGi) Happy Movil Hawaiian Telecom Hello Mobil Hewlett-Packard HFO Telecom HH Ventures Hi-Bit Hi-Ho Hit Mobile Hitachi Hitech Telecom Hits Telecom Hola, mundo Home Center Mobile HP Development Co Hughes Telematics i Wireless MegaTalk IC Telecom iCard Mobile IDT Corp Igge & Ko IIJ Mobile iiNET Indigo Mobile Inphonix Inter Communications Intercity Zakelijk Internity iSIM ITEC Hankyu Hanshin Corp iVitta iVittamobile iWireless J:COM Mobile Ja! Mobil JAL Airlines Jamba SIM Japan Communications Japan Digital Communications Jinext Jumbo Just Mobile Kabel Baden-Wuerttemberg Kajeet Kandy Mobil KantriKom KDDI Kent VA Limited Keynote SIGOS Kite Mobile Klarmobil Kontakt Mobile K-Opticom Kore Telematics Korea Information & Comm Koshida KPN KT Kyushu Telecom Network Le French Mobile Leap Wireless International Lebara Liberty Wireless Lidl Lifecomm LightSquared Lightyear Network Solutions LLamaya Movil Locus Telecom Los40 Lucky Wireless LY Holdings Lycamobile Lycatel M2 Group M2 Telecom M6 Macquarie Telecom Manx Telecom Mas Mov!l MaXXim MB Softbank MBD Mobile Breitbanndienste McSIM Medion Metro Group Megacable Megacel MegaFon Merto Cash & Carry Metro Mobil MetroPCS Mfi MGA Entertainment Micro-P Midi Telecom Mifi Japan Millicom International Cellular MIP Tel M-net Mobi Mobiho Mobilcom Debitel Mobile Partners Group Mobile Trading Mobistar Mobisud Moblack Mobook Momac Moobi Air Moobi Cent Movi Data Movida MovilDia Movilonia MP3 Mobile MS Mobile Services MTS MTV Mundio Mobile My Evolution Nabu NDS Corp Neo- Discount Mobile Net10 NetatOnce NettoKOM Netzclub Neuf Cegetel Nextadvantage Nifty Group Nojima Nokia Nokia Siemens Networks Norea Mobile Novatel Wireless Noverca Now Mobile NRJ Mobile NTT DoCoMo NTT Plaia Numericable o.te.o Oceans Network OL Mobile OM Mobile Omea Telecom OMER Telecom Omni Ono Onstar Onyx Innovation Open Range Orange Orbitel Movil Ortel Mobile Osnatel Otsuka PagePlus Paris St Germain PC Deport Penny Mobil PennySIM People Telecom Pepe Phone Phenix Phonehouse Pirata Telecom Pivotel Platinum Wireless PlatinumTel Comm PLDT Plebicom Plus Porto Seguro TelecomunicaçAues Poste Italiane Group Poste Mobile PrePayd Wireless Prima Call Prima Mobile PrimaMobil PrimTel Primus Mobile Primus Telecom Private Mobility Priyo Mobile Pro Net Telecom PSG Mobile PTT Mobile PureTalk USA QiComm Quantum Global Rabo Bank RACC Movil Rami Levi RCL Mobile Reach Telecom Ready Mobile Red Bull Red Pocket Mobile Reliable Networks Revolution Telecom Reward Mobile REWE Group Rostelecom Rostelkom Royal KPN NV R-Sky R-Stream RTL Safe Link Wireless Samsung Savvytel Schlecker Drogeriemarkte Schufa Holding SCT Telecom SDT Sermatel Comercio SevenOne Intermedia SFR Shaka Mobile Shiratsuyu Shuzo Signpost Belgie Silverado SIM mobile Sim Voice Sim Xpress SIM+ Sim4Travel Simple Mobile Simplexity SIMply Communication Simply Data Simply Free Simsay Simyo Sisteer SK Telecom S-KON eKontor24 SkyLink Slimtel Smartmobil Softbank Corp Software Cellular Networks Sohgo Security Services Solomo Solute So-Net Entertainment Sontheimer Datentechnik Sony Soul Mobile South & North America Southern Cross Mobile Sparfon24 Sparhandy Speach SpeakOut SpeakUp Spot Mobile Sprint Nextel St Petersburg Stan Mobile Star Communications Starnet Stella Telecom STI Mobile Stonehenge Telecom Straight Talk Stunt Mobiel Sudkuriertel Sumitomo Electric Industries Surf. royal Surf.pink Sven Svyazinvest Symacom Talk Mobile Talk Talk Talkline Tango Communications Tchibo T-Com Tele2 Russia Telebinder Telecall Telecom Austria Telecom Plus Teleena Telefonica TELENOR TeleSon Gruppe Telespectrum Telispire Telstra Tesco Mobile TGP Telecom The Phone Co-op The Utility Warehouse The Voicefactory Think Mobile TikiTiki Internet TIM Tiscali Mobile Tismobi T-Mobile Toggo Mobile Tokai Toppa! Toppan Printing Total Call International TotalErg TracFone Wireless Transatel TransTelecom Tribe Mobile Triple Gate Tru Phone Trumpet Mobile TTK Turk Telecom Turk Telecom Mobile Turkcell Europe Turkyildiz Tuyo Mobile Tweaker Ubqtus UNE EPM Telecom Uniadex Unicom United Internet Universal Music Mobile Universal Utilities Uno Mobile UPC Cablecom V2s Vectone Mobile Ventajas Verizon Vertu VIC Tokai VictorVox Victorytel Vimplecom Virgin Virgin Mobile Virgin Mobile Virtel Group Vistream Vita Group Viva Mobile Vizz Africa Vizz Mobile Vodafone Vodafone NL VT4 Vybemobile VZ Mobil Wal-Mart WAZ NewMedia Webmobilisten WeltBild Mobil Wilhelm Tel Win SIM Wir mobil WKW Mobil Wolfe Woolsworths Working Assets XO Communications Yamada Denki Yomiuri Giants Yota You Mobile Yukoono Zapp Mobile Zapp Unlimited Zero Zero Forfait Ziggo Zonzoo Notes for Editors If you are interested in a more detailed overview of this report, please send an e-mail to [email protected] or call her on +44(0)207-336-6100 About visiongain Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Telecoms, Energy, Pharmaceutical, Defence, Materials sectors. Visiongain publishes reports produced by its in-house analysts, who are qualified experts in their field. Visiongain has firmly established itself as the first port-of-call for the business professional, who needs independent, high quality, original material to rely and depend on. For further information on this report click on: http://www.visiongain.com/Report/713/Consumer-MVNOs-Report-2011-2016-Designing-Successful-Strategies-for-Monetising-Smartphone-LTE-Growth Or contact: Sara Peerun [email protected] Tel: +44(0)20-7336-6100 http://www.visiongain.com CONTACT: . |