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Fast CRM Implementations in the Financial Services Industry? Now, it's possibleNEW YORK --(Business Wire)-- A solid and cohesive CRM system is critically important to financial institutions in today's challenging competitive and regulatory environment. The competitive landscape demands that financial institutions know the depth and breadth of their customer relationships in order to increase revenue generation, identify cross-selling opportunities and ensure crisp interdepartmental communication when strategizing new business development initiatives. At the same time, international regulatory directives dictate that banks, brokerage firms, insurance companies, and wealth management firms understand the entire scope of client exposures so they can accurately manage risks, often across international dividing lines. Today, ForwardThink Group and Tier1CRM announced a strategic alliance that makes the promise of CRM achievable for financial institutions. Tier1CRM has selected ForwardThink Group as its System Integration Partner, combining the two companies' best-of-breed solutions for the financial services industry. ForwardThink will provide the full life cycle of CRM system integration, from strategy development through deployment and user adoption management, using Tier1CRM's Tier1ACE™, a web-based, fast, and easy-to-use CRM solution built on the alesforce.com platform and available on Salesforce.com's AppExchange. Now, instead of implementation timeframes spanning many months or even years, a cohesive CRM program providing a 360 degree view of global client relationships can be up and running within a few months. Phil Dias, chief operating officer of Tier1CRM, says, "With its deep roots in the financial services industry, ForwardThink is the ideal System Integration Partner for Tier1CRM. ForwardThink's consulting team has successfully executed hundreds of projects for multinational financial institutions and has a first-hand view of the challenges our customers face, and the best practices to make complex IT implementations successful. They have the expertise and know-how to get things done quickly and effectively while helping users get real value from the investment in CRM. We believe ForwardThink is a partner that can help us achieve our growth objectives." Hemant Jaiswal, a partner at ForwardThink Group, added, "In the financial services industry, CRM is no longer a 'nice to have' - it's a must-have strategic tool for navigating today's competitive environment. Tier1ACE is tailored for the financial services customers we serve, and because it's based on Salesforce.com (News - Alert) it brings instant credibility and proven case studies across a range of sophisticated client deployments. This is a solution that will drive real ROI for our clients in the financial services industry." Founded by Robert Shinbrot and Nick Trentalange, two financial services industry IT veterans, ForwardThink has become a respected IT consulting partner to many of the world's most recognized financial institutions, and is one of the fastest-growing consultancies in the NYC area. Dias added, "The growth that ForwardThink Group has achieved is a testament to the respect that it has garnered from customers in our core target market. We're excited to have them on board as our System Integration Partner." About ForwardThink Group ForwardThink Group is a management and IT consulting firm that provides business and application technology solutions to banks, brokerage firms, insurance companies and wealth management firms. ForwardThink combines deep industry expertise with proven solution models to expedite business application implementations. For more information, please visit www.forwardthinkgroup.com. About Tier1CRM Tier1CRM Inc. (http://www.Tier1CRM.com/) is a privately held company headquartered in Toronto, Canada. Tier1CRM Inc. provides specialized financial services CRM solutions powered by on-demand industry leading platform-as-a-service Force.com. Tier1CRM's advanced product suite, Tier1ACE™, helps its clients to compete more effectively through faster access to relevant information, improved communication and higher levels of workflow automation.
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