[November 07, 2011]

Pyxis Mobile Strengthens Marketing Team to Capitalize on New Market Opportunities

Pyxis Mobile, provider of the only mobile application development platform designed to meet customers' constantly changing needs, today announced the appointment of two new vice presidents - Danielle Lee is named vice president of marketing programs and Parna Sarkar-Basu is named vice president of marketing communications. The company also announced the promotion of executive vice president of marketing and strategic alliances Christopher P. Willis to the newly created position of chief marketing officer (CMO).

Lee and Sarkar-Basu - two proven industry leaders - will focus on lead generation and corporate awareness strategies respectively, while Willis will drive overall marketing strategy, including global market expansion and channel development.

"We've identified incredible and unique opportunities in the enterprise mobility space, and are in a great position to address these market demands, as validated by our customers," said Steven Levy, chief executive officer, Pyxis Mobile. "With our expanded marketing leadership team and their wealth of experience and innovative industry expertise, we can now capitalize on these opportunities - quickly and strategically."

Lee will drive marketing programs strategy, focusing on creating new business opportunities through targeted programs. She brings more than 15 years of experience leading global B2B marketing programs for software and software-as-a-service (SaaS (News - Alert)) solutions in enterprise and small and medium business (SMB) markets. Lee has proven success overseeing the launch of new products and riving high growth for several corporate and start-up technology businesses, including Vistaprint, PTC and Copanion (acquired by Drake Software). While at Vistaprint, Lee led a team responsible for a $120 million e-commerce business and drove marketing programs that delivered 20% year-over-year growth.

Sarkar-Basu will drive corporate branding, content marketing and communications strategy to increase brand awareness for the company. She has a track record of developing and managing strategic global communications programs and corporate marketing initiatives, as well as IPO and M&A communications campaigns. She was instrumental in designing the highly successful corporate branding initiative and thought leadership campaigns for iRobot and Invention Machine. Prior to joining Pyxis Mobile, Sarkar-Basu was responsible for global communications and partner marketing for PTC Global Services.

As a mobile industry pioneer, Willis has set the direction for mobile application platform marketing for more than a decade, establishing Pyxis Mobile as a global leader in the market. He has remained at the forefront of the industry, propelling Pyxis Mobile to a leadership position in a rapidly evolving segment. As the CMO, Willis will be responsible for all aspects of marketing, from strengthening the company's presence in the industry to identifying market expansion opportunities. Prior to joining Pyxis Mobile, Willis held marketing, creative, technical, and business development roles at various companies, including KPMG-CT, a division of KPMG Management Services in the Netherlands, ModelGolf and Cambridge Technology Group.

About Pyxis Mobile

Pyxis Mobile provides the only mobile application platform designed for today's constantly changing needs. Using Pyxis Mobile's innovative platform software, companies are able to build rich native client applications that run on the most widely used smart devices including BlackBerry (News - Alert), iPhone, iPad, Android, and Android tablets. The Pyxis Mobile platform allows non-developers to create rich, complex mobile apps without coding, dramatically reducing the time it takes customers to build and deploy mobile applications. The platform enables customers to update applications quickly and easily (no code recompilation or redeployment is required), integrate with unlimited data sources using a plug-in-based architecture, and implement enterprise-grade security. With pricing that is transparent and scales with your mobility needs, Pyxis Mobile is able to mobilize companies of all sizes across industry verticals. For over 10 years, Pyxis Mobile has powered mobile initiatives for customers around the globe, including companies such as Halliburton, Deloitte, Thomson (News - Alert) Reuters and Audi. For more information, contact Pyxis Mobile at (781) 997-0300 or visit www.pyxismobile.com.

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