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PHXX Unveils Array of Over-the-Top Video (OTT) Apps for Etisalat at IPTV World MEADUBAI, United Arab Emirates --(Business Wire)-- From the iPad, to the Android (News - Alert) Smartphone, to LG's Smart TV there is a good chance that PHXX has developed an Over-the-Top Video application for leading hardware platforms used to provide video and entertainment services anywhere. PHXX's new apps were built to support the reach of Etisalat's (News - Alert) eLife OnWeb service. Etisalat's eLife OnWeb service today has over 24 unique content partners offering 1000's of hours of content 100% on-demand. Users can access the eLife OnWeb service today through the eLife OnWeb application that is already accessible via the 'Home' menu found on any of the 37" - 55" LG 3D/Smart TVs that are sold in the UAE today. Over the coming months our customers will gain access to eLife OnWeb through an array of additional devices allowing users anywhere, anytime, and anyway access to the eLife OnWeb service. PHXX - a platform development company with expertise in over-the-top video, new media and gaming - displayed examples of more than a dozen applications as part of its Reach OTT Services at the IPTV (News - Alert) World MEA conference. PHXX, based in Central Florida, may not be a household name - but the company has worked for more than five years to provide the giants in the industry with well designed, easy-to-use applications to run over-the-top video platforms. "Our name is not important," states PHXX President & CEO Shane Robinett. "What is critical is the technical capabilities of our PHXX Reach OTT platform and the quality of the partnerships that we have been able to build with top-tier hardware manufacturers." PHXX has application development deals for several widely known consumer devices in the digital entertainment industry. The apps are designed to run on Etisalat's eLife OnWeb service. In addition, PHXX has partnerships that span the globe and is looking to add more. On display at the conference were the following application: LG Connected Devices
Tablets Smart Phones
Set Top Boxes
The company was found in the Etisalat Entertainment Zone at this year's IPTV MEA at the Jumeirah Beach Hotel in Dubai. PHXX's applications currently help provide eLife OnWeb for the Etisalat UAE. In addition, PHXX also provides New Media services to regional broadcasters such as Dubai Media and several others that are expected to debut in early 2012. It recently received investment support from Alfalak, a Saudi-based technology integrator. PHXX expects to expand its Reach OTT platform to Europe and Asia in the coming year. The strength of its growing development team gives the company competitive advantages over other smaller developments efforts. "We are a development centric company," Robinett notes. "The capability of our platform and the speed that we can create new products for our partners is what is fueling our growth." About PHXX PHXX is a Central Florida-based platform development firm with a specific focus on advanced media delivery solutions. PHXX has been a successful enterprise since 2004 and has continued to expand and update their role in the media and technology markets. PHXX's main interests are focused on the successful deployment of video-on-demand (VOD) and over-the-topology (OTT) solutions, media portal production and management, and online gaming portal services. These services, utilized as both a package or as one unique solution, are assisting telecommunication companies, among other industries, around the globe. For more information about PHXX visit http://www.phxx.com, follow us on Twitter (News - Alert) at @PHXX and About Etisalat An uncompromising commitment to excellence and innovation has seen Etisalat become one of the world's fastest-growing telecom groups, rapidly expanding across Asia and Africa. Its UAE operations, strategically located at the crossroads of East and West enables Etisalat to be the major hub in the Middle East for Internet, voice, broadcast, roaming and corporate data services. Its stellar performance has won Etisalat recognition as 'Best Operator' ten times since 2006 and 'Best Wholesale Provider' four times in the last three years. Servicing over 140 million customers in 18 countries Etisalat continues to reach out to new customers and markets. For more information, please visit: www.etisalat.ae. connect with us on LinkedIn.
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