[November 01, 2011]

The Verge Has Launched

The Verge went live earlier today. Editor In Chief Joshua Topolsky and a roster of the industry's leading writers and editors have officially embarked on a new mission to create an authoritative and comprehensive source of news, reviews, journalistic features, and product information covering the world of consumer technology. The Verge is a publication of Vox Media, Inc, the newly named media company headed by Chairman and CEO Jim Bankoff, which publishes SB Nation and its more than 300 sports blogs.

The Verge (www.theverge.com) was developed by an experienced team that has been designing and creating its new site while publishing a temporay site, thisismynext.com. Even in its unfinished form, thisismynext.com amassed an audience of three million monthly unique visitors, while being cited by Time Magazine as one of The Best Blogs of 2011.

The Verge is published by Vox, the media company headed by Jim Bankoff and formerly known as SB Nation. Vox will publish SB Nation (and its more than 300 sports blogs), as well as The Verge, as separate verticals. Each month, the SB Nation network of sites has more than 25 million unique visitors. The Verge Co-Founder Marty Moe will be the site's Publisher, as well as Chief Content Officer of Vox.

The Verge launch is powered by BMW of North America. Additionally, Vox announced today that consumer electronics company Samsung (News - Alert) and electronics and entertainment company Sony will be launch sponsors of The Verge.

The roster of writers and editors for The Verge includes veterans of some of the most successful technology publications and sites, including Engadget, Smartphone Experts (News - Alert) network, PC Magazine, and more.

Since The Verge was announced in mid-July, Joshua Topolsky was named by the Washington Post to write a weekly technology column, called "The Verge." Additional partnerships are expected to be announced the in the coming weeks.

About Vox Media, Inc

Vox Media, Inc (formerly known as SB Nation) is one of the country's largest and fastest growing online publishers. Based in Washington DC, Vox owns and operates sites in distinct vertical categories, consumer technology and sports. The Verge is focused on consumer technology, and marries the industry's leading editorial team with the most advanced publishing platform to create the premier destination for consumer technology audiences and marketers. SB Nation has over 300 team-centric and sport-specific websites, constituting the nation's preeminent network of online sports communities. Working with only the most respected writers, editors and bloggers, SB Nation empowers passionate fans to engage in high quality sports conversation. A full directory of SB Nation team and community sites can be found at www.sbnation.com/blogs. The company's investors include Accel Partners (News - Alert), Comcast Ventures, Khosla Ventures, and Allen & Company.

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