TMCnet News

Penske Truck Leasing Chooses SpotlightTMS™ to Manage Corporate Ticket and Sponsorship Investments
[November 01, 2011]

Penske Truck Leasing Chooses SpotlightTMS™ to Manage Corporate Ticket and Sponsorship Investments


CALABASAS, Calif. --(Business Wire)--

Spotlight Ticket Management (www.SpotlightTMS.com) announced today that Penske Truck Leasing (www.GoPenske.com) has selected SpotlightTMS™, a best-in-class SaaS (News - Alert) application for managing suite and ticket assets, to administer its corporate ticket and sponsorship investments, while measuring and optimizing their business impact.

The truck and fleet leasing company uses approximately 4,000 ticket assets annually to build relationships with customers and prospects at major and minor league sports events in the Philadelphia metropolitan area. Penske wanted an automated, transparent and efficient ticket management process that would yield accurate reporting data, and selected SpotlightTMS because of its ability to quantify the benefits associated with sports and entertainment marketing. Penske also lauded the software's easy set up, simplicity, and visibility of use.

"Because sports entertainment is an important element of our marketing mix, we needed the ability to measure those efforts," said Jim Feenstra, senior vice president of marketing at Penske. "SpotlghtTMS enables us to see the impact of our sports entertainment investments on our bottom line with absolute clarity."



SpotlightTMS is delivered through the cloud, so Penske didn't have to invest in additional hardware, or handle software installation, set up or maintenance. The Spotlight solution offers secure access through the Internet to provide real-time access to business impact reports that measure ticket inventory, top users, most invited companies, and ticket utilization. SpotlightTMS users can also distribute tickets, acquire additional tickets from multiple sources and meet IRS and Sarbanes-Oxley compliance reporting requirements.

"Penske Truck Leasing recognizes the significant impact that sports entertainment can have on its revenues," said Tony Knopp, Spotlight president and chairman. "We're thrilled that the company has chosen SpotlightTMS to manage its ticket and suite assets in order to increase their ROI while measuring the business impact that these investments have on their bottom line."


Spotlight pioneered the enterprise sports and entertainment ticket management space with SpotlightTMS. Spotlight's growing list of enterprise customers seeking to maximize revenues and ROI on their tickets includes Comcast, MetLife, Nike, Oracle (News - Alert), NBCUniversal, Stanley Black & Decker, and Principal Financial Group. In addition, more than 30 professional sports teams -- including the Cincinnati Bengals, Sacramento Kings, San Antonio Spurs, Philadelphia Eagles, Cleveland Cavaliers, Houston Texans, Indianapolis Colts, Miami Heat, Detroit Red Wings and Chicago Bears -- are providing SpotlightTMS to their most important customers.

About Spotlight

Spotlight Ticket Management (www.spotlighttms.com) is the first enterprise SaaS provider to enable companies to manage their corporate ticket and sponsorship investments while measuring their business impact. Its SpotlightTMS application allows companies to manage their entertainment asset investments in a simple, transparent way - ensuring utilization, assessing sponsorship effectiveness, and measuring ticket use as a driver of revenue. The company is based in Calabasas, Calif.


[ Back To TMCnet.com's Homepage ]