[October 13, 2011]

4G World 2011 Teams With Mobinett to Offer Event-Based Mobile App

4G World 2011 (to be held in Chicago, Oct. 24-27), the world's largest conference and exhibition covering the mobile broadband ecosystem, announced today that it will provide its attendees with real-time mobile access to program details and attendee networking via a free mobile app. Provided by Mobinett, the app enables attendees to perform a variety of tasks, from browsing the program schedule to exchanging digital business cards with their peers. Delegates at 4G World may download the app, called my4GWORLD, from www.my4gw.com.

"4G World provides a wealth of information and opportunities and we're pleased to be able to provide our delegates with a great way to maximize their time with us," explained Kate Mitchell, senior marketing director for 4G World. "With my4GWORLD, attendees can plan not only what they want to see but also what exhibitors and other delegates they'd like to meet up with, all on their mobile device."

The innovative mobil application provides a search capability that allows delegates to locate other attendees with relevant interests by querying profile keywords. Delegates can communicate via private messaging and meeting requests. Users can quickly connect with others they've met to exchange digital business cards and send LinkedIn (News - Alert) requests in one step. In addition, delegates can stay updated on event activities and share shout-outs, opinions and comments with other attendees on a "conversation wall" and with Twitter, LinkedIn and Facebook (News - Alert) networks.

Further event and registration details for 4G World can be found at www.4GWorld.com.

About 4G World

4G World is the first and only conference and expo covering the entire ecosystem of next-generation 4G technologies that enable the mobile Internet revolution, including mobile network infrastructure, advanced devices, applications and content.

Yankee Group (News - Alert) believes operator strategies for 4G network evolution will not be driven by technology, but by competition and market demand. As a ubiquitous network takes hold in the mature markets of North America, Europe and Asia-Pacific, operators are anticipating massive growth in broadband data usage and planning their network migration strategies and business models for monetizing mobile Internet services. 4G World offers them an opportunity to research state-of-the-practice business models and advanced mobile technologies, and learn from other operators about what works-and what doesn't-as they migrate their networks to 4G. For more information, visit www.4GWorld.com

About Yankee Group

Yankee Group is the preeminent research and advisory firm equipping companies to profit in a mobile world. The core of our content is proprietary research and analytics on the attitudes, behaviors and usage patterns of mobile users. Based on this research, we provide a range of actionable data, insights and advice to marketing, strategy and product executives driving the mobility revolution in leading companies worldwide.

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