[October 13, 2011]

KXEN Appoints Ricardo Fuchs as Senior Vice President, Asia-Pacific Field Operations

KXEN, the leading provider of predictive analytics for business users, announced that Ricardo Fuchs has joined the company as Senior Vice President, Asia-Pacific Field Operations. His appointment further strengthens KXEN's management team and is a key element in accelerating the company's growth worldwide. Fuchs brings 25 years of leadership building Asia-Pacific operations in enterprise software.

Fuchs joins KXEN as the company has realized double-digit percentage growth in Asia-Pacific. "KXEN's InfiniteInsight™ has revolutionized predictive analytics and brought tremendous success to some of the leading brands in Asia-Pacific," said Fuchs. "I look forward to building on this momentum and helping our customers continue to realize measurable busines results with our solutions."

"Ricardo brings a wealth of experience in growing Asia-Pacific operations," said John Ball, CEO of KXEN. "We're committed to continued growth in Asia-Pacific, and Ricardo's track record for building customer success is an essential part of that strategy."

Fierce competition and rapid growth for many Asia-Pacific businesses have created a huge demand for insight. Ball goes on to say, "Our demonstrated success with InfiniteInsight™ in Asia-Pacific uniquely positions KXEN to help regional businesses to address these challenges."

Ricardo brings extensive international experience in enterprise software focusing on Business Intelligence and CRM. Ricardo has operated primarily out of Asia since 1982 and has unparalleled expertise in introducing disruptive software technologies to the region, having held senior roles at McDonnell Douglas Information Systems International, Wavefront Technologies Inc., Spatial Technology, Inc., Business Objects (News - Alert) SA, Netonomy, Inc. and Realtime Technology AG. Ricardo established the Business Objects presence in the Asia-Pacific region from scratch, building one of Business Objects' most profitable and successful regions and growing it to over 15% of annual global sales.

Supporting Resources

• For more information, please visit http://www.kxen.com.

About KXEN

KXEN is revolutionizing the way companies use predictive analytics to make better decisions. Based on patented innovations, the company's flagship product, InfiniteInsight™, delivers orders of magnitude improvements in speed and agility to optimize every step in the customer lifecycle - including acquisition, cross-sell, up-sell, retention and next best activity. Proven with over 400 deployments at companies such as Bank of America, Barclays, Wells Fargo (News - Alert), Lowe's, Meredith Corporation, Rogers, and Vodafone, KXEN solutions deliver predictive power and infinite insight™. KXEN is headquartered in San Francisco, California with field offices in the U.S., Paris, London and Bangkok.

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