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Zed and US Cellular launch Ringback Radio
[October 10, 2011]

Zed and US Cellular launch Ringback Radio


Oct 10, 2011 (Datamonitor via COMTEX) -- Zed, a provider of multi-platform marketing solutions and content services, and US Cellular have launched Ringback Radio, as part of an upgrade to their Tone Room Deluxe.

Additionally, a new Android application compatible with seven current US Cellular Android-powered devices was recently launched to the Android Market.

The Ringback Radio Service enables US Cellular customers to access pre-selected content that automatically refreshes on a monthly basis as their ringback. Tone Room Deluxe is a music storefront, accessible by Web, mobile Web, Brew and Android, that hosts over 120,000 Ringtones and Ringback tones available for all US Cellular customers. It will launch with seven Ringback Radio Stations spanning multiple music genres from Hip-Hop, Country, and Pop to Latin and Spiritual.

Tone Room Deluxe subscribers can add the Ringback Radio Service and select a radio station that contains up to four ringback tones, which will automatically update every month. US Cellular will continue to leverage Zed's mobile retail marketing and content expertise to program, merchandise, and market Tone Room Deluxe with the most relevant music for their subscriber base.

"Our partnership with Zed USA is a prime example of US Cellular's commitment to delivering new and innovative products and services to our customers," said Joe Settimi, Senior Director of Data Strategy and Services for US Cellular. "It's another reason we have the happiest customers in wireless." http://www.datamonitor.com Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon

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