[October 07, 2011] Hallmark Cards Deploys Teradata Solution Tweet Oct 07, 2011 (Close-Up Media via COMTEX) -- Teradata announced that Hallmark Cards, a supplier of personal consumer expression products, has expanded its data warehouse environment with new enterprise data warehouse platforms including new data warehouse appliances as well as the latest Aprimo Relationship Manager application from the company's subsidiary Aprimo. Teradata said the upgraded platforms and software tools were implemented while realizing a 30 percent reduction in total cost of ownership. Hallmark said it also added utilities for backup and recovery as well as Teradata Viewpoint and Professional Services support. "We in the marketing team were ready to start doing more automated multi-step campaigns and the new Teradata-Aprimo software now provides us with that valuable capability," said DeAnna Blair, Marketing Project Leader, Hallmark Cards. "We operate in a complex, consumer-centric business which requires a more agile data warehouse with strong performance economics. Teradata has proven its worth in handling extreme analytic requirements in a mixed-query workload environment." Using Teradata, Hallmark gathers daily point-of-sale information, including purchases from millions of loyalty card holders. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]