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Systemax's Subsidiary TigerDirect Releases Off PubTab Solution [Health & Beauty Close - Up](Health & Beauty Close - Up Via Acquire Media NewsEdge) Systemax Inc. announced that its subsidiary TigerDirect has launched PubTab, a turnkey solution which enables publishers to implement their digital subscriber initiatives. In a release, the Company said that PubTab provides publishers with a customized Android tablet for their readers, full logistics capabilities including order fulfillment, and customer and technological support. Systemax said that TigerDirect has partnered with ARCHOS, an Android tablet manufacturer, to provide the hardware for the solution, which includes a fully functional 10 inch tablet, complete with a camera and 1GHz CPU running the Android platform. The tablet has been specifically designed for publishers and at a price point that allows it to be bundled into subscriber marketing campaigns. Richard Leeds, Systemax's Chairman and CEO, said "The launch of PubTab highlights our unique ability to serve the B2B and B2C market place and utilizes our strong vendor relationships, state of the art call centers and extensive logistics capabilities. As a result we are able to provide a one-stop solution that allows publishers to deliver a customized tablet with preloaded content applications to their subscribers. We are pleased to have partnered with ARCHOS, as they are a proven and reliable manufacturer for this unique solution." "We are proud to partner with Systemax and TigerDirect on this opportunity to take digital media to the next level," Henri Crohas, CEO of ARCHOS said. "As media consumption changes, it is important to understand how people want their news delivered and this offering is the perfect solution for today's technology-driven society." Philadelphia Media Network Inc., owner and publisher of The Philadelphia Inquirer, Philadelphia Daily News and philly.com, was the first company to utilize TigerDirect's solution to offer a discounted Android tablet packaged to subscribers. The tablet included four pre-loaded applications that displayed digital versions of its two newspapers and website to subscribers. TigerDirect serves the needs of both personal and business computer users, selling consumer electronics, computers, digital media technology and peripherals via catalog, business to business, and Internet channels. Systemax Inc. sells personal computers, computer components and supplies, consumer electronics and industrial products through a system of branded e-Commerce websites, retail stores, relationship marketers and direct mail catalogs in North America and Europe. The primary brands are TigerDirect, CompUSA, Circuit City, MISCO, WStore and Global Industrial. ((Comments on this story may be sent to [email protected])) (c) 2011 ProQuest Information and Learning Company; All Rights Reserved. |