BroadSoft Launches Online Marketplace with Telecommunications Service Providers
Sep 28, 2011 (Close-Up Media via COMTEX) --
BroadSoft, Inc. announced that EvolveIP, Telovations and Simple Signal have introduced branded online marketplaces powered by BroadSoft Xtended.
"Our strategic focus for BroadSoft Xtended is to enable our global service provider customers to leverage a cost effective R&D source to rapidly introduce and distribute third-party applications that integrate with other business process and consumer services," said Leslie Ferry, vice president marketing, BroadSoft. "We believe EvolveIP, Telovations and SimpleSignal are thought leaders in our industry and these rich desktop, mobile, and tablet applications will enable them to differentiate their service offerings from competitors."
"BroadSoft Xtended is an innovative approach to capitalizing on new sales and distribution models that enable us to increase revenue and customer retention by providing productivity-enhancing applications from thousands of app developers," said Guy Fardone, chief operating officer and general manager, EvolveIP. "As the market has moved from closed, proprietary services to open, integrated capabilities, consumers expect service integration between their business and personal lives."
Marc Tribbe, director product development, Telovations, added, "Today, enterprise users want to access and use applications with the ease, control, and variety previously only available with consumer offerings. BroadSoft Xtended has enabled us to meet these rising expectations. Extending the capabilities of the BroadWorks platform with the latest niche applications is a key component of our strategy to deliver innovative cloud communications solutions to our customers."
BroadSoft provides software that enables mobile, fixed-line and cable service providers to deliver voice and multimedia services over their IP-based networks.
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