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'World's Fastest Car Show' Original Video Series Premieres on eBay Motors and MobileSep 28, 2011 (Close-Up Media via COMTEX) -- eBay announced the debut of the "World's Fastest Car Show" - an original video series for the eBay Motors website and mobile application. This is an originally produced media content for eBay Motors, and the first to be featured in any of eBay's mobile applications, according to the Company. Hosted by former 24 Hours of Le Mans winner and FIA GT2 World Champion Justin Bell, the series chronicles the fast-paced automotive lifestyle, designed to engage automotive enthusiasts through both the web and mobile platforms. "We know car fans are also avid mobile users, with 2,600 cars and 117,000 parts purchased on eBay mobile apps every week," said Steve Yankovich, vice president of mobile at eBay. "Our goal is to interact with these enthusiasts on an even deeper level by providing compelling, meaningful content within the app itself, and also through the eBay Motors website. The World's Fastest Car Show is not only an entertainment vehicle, but also signals eBay's commitment to engaging the automotive community." There will be two versions of each weekly episode, one produced for the eBay Motors mobile application, and the other produced for the eBay Motors website. Episodes will feature segments such as automotive adventures, celebrity interviews and car collections, road trips, and a Mystery Car segment where viewers will be given clues to a car, the identity of which will be revealed at the end of the show. The series is produced by Swirl.net in partnership with Justin Bell Productions and directed by Nicolai Iuul of Ammo Productions. "This is going to be the ultimate car show on the web and on mobile - quick, exciting, insider access," said Justin Bell. "It's not about stats and facts. It's about fun on four wheels. Going places, meeting people and sharing the excitement that cool cars can ignite. Within the speed limit, of course!" "eBay Motors was already a great automotive content destination - just ask those who stay up all night feasting on cars, parts and accessories listings," said Martin Lauber, founder, Swirl.net, and Co-Creator, Executive Producer of the World's Fastest Car Show. "Now, with the success of the eBay Motors Mobile app, enthusiasts want to 'snack' on content anytime, anywhere. With this in mind, we created The World's Fastest Car Show to help meet that demand. It's entertainment and information that leads to conversation, with eBay facilitating the dialogue." eBay: ebayinc.com ((Comments on this story may be sent to [email protected])) |