[September 27, 2011] Forrester Research Features MarketShare in 'Marketing Mix Modeling' Report Tweet Sep 27, 2011 (Close-Up Media via COMTEX) -- MarketShare, a cross-media analytics company, has been featured in Forrester Research, Inc.'s September 2011 report "The Forrester Wave: Marketing Mix Modeling, Q3 2011" by Luca S. Paderni with Mike Glantz and Matthew Dernoga. According to a release, the report weighs in on how the marketing mix modeling market is undergoing a transformation as marketers increasingly demand solutions that are updated frequently, can aggregate data streams, can provide forward-looking recommendations, and can account for the continuous evolution of digital channels. Forrester explained that the evolution of marketing mix modeling will be challenging as marketers increasingly demand nuanced models to track where and how their customers interact with a fast-increasing number of marketing touch points. Companies cited in the report were evaluated based on their current offerings, strategy, and market presence. The report states that: "MarketShare earns its position as a Leader in our first Forrester Wave evaluation of the marketing mix modeling market for its combination of compelling software tools, exceptional handling of digital data, and a focused strategy to innovate in the marketing mix modeling space." Additionally, it was noted that: "MarketShare's Planner and Optimizer tools are accessible to analytically proficient end users and senior brand managers as well as outside media agencies. MarketShare also has excellent data processing and integration capabilities and can integrate client marketing data in multiple formats… MarketShare also works closely with its clients to understand how models' results can affect the way they organize their marketing department. With a large global presence, aggressive plans to expand into new markets and new verticals, and a strategy to align closely with media agencies, MarketShare is a great choice for any type of marketer." Of all the companies evaluated in the report, MarketShare achieved the highest score in two distinct categories Strategy, and Market Presence which assessed traits such as financial stability, strength of management team, and data. The report continues to mention that "MarketShare's mix models are all built to be 'forward-looking first' and pull in data from media agencies and various third-party data partnerships..." "It is a tremendous privilege for MarketShare to be recognized as a leader in this marketplace by such a renowned research group as Forrester," said Wes Nichols, Co-founder and CEO of MarketShare. "As we grow our customer base and enhance our offerings, we strive to offer our clients the most innovative analytic solutions available; we believe this acknowledgement by Forrester further establishes MarketShare as a true leader in the space. Traditional solutions are not sufficient for today's and tomorrow's complexities. With globalization, economic pressures, an onslaught of media options and social media, MarketShare has been focused on developing the most innovative predictive analytics available to navigate these challenging times." White Paper Copy: http://marketshare.com/forresterreport ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]