[September 26, 2011]

FITT Highway Products, Inc. Announces Final Results from Medical Study Assessing Effects of F.I.T.T. Energy With Resveratrol on Blood Pressure Versus Leading Competitors

FITT Highway Products, Inc. (OTCBB: FHWY) (the "Company") announced today F.I.T.T. Energy Products Inc., a non-affiliated operating partner, has completed its randomized, single center, double-blind, crossover trial to evaluate the impact of the "F.I.T.T. Energy With Resveratrol" energy shot and two leading competitors' products on resting blood pressure.

The study, which was evaluated and summarized by Mandava Associates, LLC, concentrated on changes in systolic and diastolic blood pressure. Each test subject's resting blood pressure was tested every thirty minutes for one hour before and for two hours after each of the products and the placebo shot were ingested. Final results indicate the F.I.T.T. Energy shot did not statistically elevate systolic blood pressure over the placebo. The completed test results revealed the competitors' energy shots caused average increases in patients' systolic blood pressure in amounts 224% to 355% greater than when taking F.I.T.T. Energy.

Additional raw data from the study indicated F.I.T.T. Energy produced a significantly less "jittery feeling" in the test subjects than the competitive products. The "jittery feeling" produced y F.I.T.T. Energy was not significantly different than the placebo. Finally, F.I.T.T. Energy was able to achieve an "energized feeling" in the test subjects with less than one-half the caffeine content of the competitive products.

For additional information on "F.I.T.T. Energy With Resveratrol", please visit the website www.throwafitt.com. For further information about the benefits of F.I.T.T. Energy's key ingredients (Resveratrol, L-Arginine and Arginine AKG), please look up the product studies on the National Institutes of Health website at http://www.nih.gov/.

About FITT Highway Products, Inc.

FITT Highway Products, Inc. is a brand management Company which is in the process of mitigating its debt in order to effectively pursue its business plan. The Company has entered into an Operating Agreement with F.I.T.T. Energy Products Inc. to perform a majority of its operating services, including among other things, selling, marketing, producing and distributing the "F.I.T.T. Energy Shot With Resveratrol". F.I.T.T. Energy Products, Inc. will pay the Company a royalty of 5 cents for each energy shot sold.

This document contains "forward-looking statements" related to future events. Forward-looking statements often address our expected future business and financial performance, and often contain words such as "expects," "anticipates," "intends," plans," "believes," "seeks," or "will." Forward-looking statements by their nature address matters that are uncertain. Particular uncertainties which could adversely or positively affect our future results include: consumer tastes, availability of production, liquidity, general economic conditions, and the activities of competitors. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. We do not undertake to update our forward-looking statements.

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