[September 20, 2011] Yamaha Motor sets new medium-term growth strategy goals Tweet Sep 20, 2011 (Datamonitor via COMTEX) -- Yamaha Motor Co., Ltd. has announced that the company has set four medium-term growth strategy goals in its current medium-term management plan based on the company's long-term vision, Frontier 2020. Focused in the areas of personal mobility and engines, these goals include: introducing affordably-priced motorcycles in emerging markets; simultaneously increasing the competitiveness, appeal and profitability of motorcycles in the ASEAN region; developing next-generation environmentally friendly engines and (4) developing and marketing "Smart Power" technologies and products. A central technology for realizing the goal of "increasing the competitiveness, appeal and profitability of motorcycles in the ASEAN region" is Yamaha's exclusive fuel injection system YMJET-FI. As it continues to develop this streamlined, highly efficient system, Yamaha Motor aims to boost product competitiveness by enhancing the product appeal by increasing the ratio of models featuring the fuel injection system and reducing the cost of fuel injections systems and increasing profitability through the benefits of larger scale production. New scooter "Nozza" manufactured locally at the Yamaha Motor Vietnam Co., Ltd. factory for the Vietnamese market is a product of the medium-term growth strategy described above and mounts the YMJET-FI system on a 115cc air-cooled 4-stroke engine to provide good fuel economy. This model will be released in Vietnam in the autumn of 2011. The new Nozza has been planned and developed to target particularly the female customers that predominate in the AT category. http://www.datamonitor.com Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon [ Back To TMCnet.com's Homepage ]