[September 15, 2011]

Hellerman Baretz Communications Offers Country's Top LinkedIn Trainer to Legal Industry

More than 125,000 general counsel have profiles on LinkedIn (News - Alert), and according to recent research, corporate counsel consult the professional networking site more than twice as often as the influential Chambers directories when searching for outside legal representation. Small wonder, then, that law firm marketers are grasping for ways to get their attorneys familiar with the powerful social-networking service. To assist their efforts, Hellerman Baretz Communications (HBC) has enlisted Viveka von Rosen, the country's leading trainer of executives on LinkedIn, to conduct a pioneering instructional program for legal professionals about LinkedIn and other social-media outlets.

Through an exclusive relationship with Hellerman Baretz Communications, von Rosen, who has taught more than 10,000 business executives how to maximize their LinkedIn experience, will become HBC's Director of Social Media Training to lead the delivery of "Cool Coaching" social-media seminars to law firms, practice groups, and individual lawyers. The Cool Coaching sessions feature a curriculum developed specifically for the legal industry and customized for each client by Hellerman Baretz and Ms. von Rosen, who has instructed Fortune 500 corporations such as Pearson on the use and benefits of LinkedIn.

"LinkedIn is an incredble tool for business intelligence and brand building," explained HBC co-founder John Hellerman. "But there remains a lot of anxiety in the legal profession about how to use it most effectively. Viveka is the most talented LinkedIn and social-media instructor in the country, and given how important social-media strategies are becoming to law firms it was important that we offer someone of her caliber to our clients. We're extremely excited about our partnership and the benefits it will bring them."

Von Rosen, who hosts the popular weekly #LinkedInChat on Twitter (News - Alert), was named one of 25 Women Who Rock Social Media in 2011 by the Top Rank blog, on a list that included the social-media blogger for Oprah.com, the startups reporter for Mashable, and the developers of social-media strategies for Microsoft (News - Alert), PepsiCo, HewlettPackard, and the Mall of America. "LinkedIn is very fertile ground for the lawyers that know how to use it right, and I'm thrilled to be bringing my expertise to the profession through Hellerman Baretz Communications," said von Rosen, who was also named one of the 200 Most Fearless Women Online by BigMoneyWeb.

The highly customizable Cool Coaching seminars led by von Rosen include group and individual training seminars on LinkedIn, Twitter, and other platforms with CLE certification available; individual LinkedIn coaching and profile optimization; individual LinkedIn profile building; and follower development on Twitter. For more information, visit www.hellermanbaretz.com/coolcoaching or contact Caitlin Fisher at (202) 274-1839 or [email protected].

Working with the world's leading law firms, consulting firms, and financial services companies, Hellerman Baretz Communications (www.hellermanbaretz.com) creates PR-fueled business development campaigns that turn professionals' expertise into new business opportunities. Recently, the firm won a Platinum MarCom award for Best Use of Social Media for an innovative campaign on behalf of the JDSupra social-networking service.

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