[September 13, 2011] Pyramid Research Releases Telcos Multiscreen Report Tweet Sep 13, 2011 (Close-Up Media via COMTEX) -- There is a role for traditional telcos in the multiscreen services landscape in Europe, with content at heart of their value-added proposition, according to a new report from Pyramid Research. According to a release, the Multiscreen Opportunity Makes for Great Viewing for Traditional Telcos in Europe discusses how the proliferation of connected devices and multiple screens in households presents an opportunity for traditional telcos, which continue to invest in delivering TV content to their audiences. This is because there is more clarity on multi-platform video delivery standards, with many telcos already owning the delivery platforms: mobile, broadband (PC) and TV (addition of IPTV by many telcos). Telcos also have an established billing relationship with clients, as well as the ability and experience in providing service bundles. Almost every European telecom operator offers multiscreen content or is in the process of testing the service. "There is a feeling of urgency to provide content across multiple devices," said Sylwia Boguszewska, Analyst at Pyramid Research. "A convincing content proposition that plays to the cross-platform trends we are currently seeing could provide a winning strategy in the battle for subscriber retention and growth." Multiscreen provides telcos with the opportunity to make the transition from access to content. The Multiscreen Opportunity Makes for Great Viewing for Traditional Telcos in Europe is part of Pyramid Research's Telecom Insider Report Series. ((Comments on this story may be sent to [email protected])) [ Back To TMCnet.com's Homepage ]