TMCnet News

Ad money streams into online video
[September 11, 2011]

Ad money streams into online video


Sep 11, 2011 (The Australian Financial Review - ABIX via COMTEX) -- Online video streaming is growing in popularity among Australian consumers and advertisers. Demand for advertising space is rising and currently exceeds content supply. Ninemsn has achieved success with its streaming of "Underbelly" and "The Block". Paul Fisher of Interactive Advertising Bureau Australia believes that advertising revenue from video streaming could reach $A200m by 2014.

Publication Date: 12 September 2011 NINEMSN PTY LTD ECORP LIMITED NINE ENTERTAINMENT COMPANY PTY LTD MICROSOFT CORPORATION IAB AUSTRALIA INTERACTIVE ADVERTISING BUREAU AUSTRALIA

[ Back To TMCnet.com's Homepage ]