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Neolane Hooks Retail Marketers at Shop.org: Transforming the Customer Experience Through Social Marketing
[September 08, 2011]

Neolane Hooks Retail Marketers at Shop.org: Transforming the Customer Experience Through Social Marketing


NEWTON, Mass. --(Business Wire)--

Conversational marketing technology provider Neolane, Inc. today announced details of its participation at the Shop.org Annual Summit 2011. Described as digital retail's most influential event, Neolane will demonstrate how retail marketers can benefit from proven social marketing strategies to engage in interactive, one-to-one dialogues that improve the customer experience and maximize cross-sell and up-sell opportunities across multiple communications channels.



What:

   

With Shop.org keynotes and panels honing in on marketing technology's impact on customer engagement and sales, particularly the role of social media, Neolane's booth (#952) will be a valuable stop for show attendees. In addition to meeting Claude, Neolane's show mascot, retail marketers will benefit from learning about Neolane Social Marketing and best practices for maximizing the revenue potential of social media audiences. To date, few retailers have been able to take full advantage of the sales and loyalty opportunities associated with their largely anonymous fans and followers. Based on the company's conversational marketing technology, Neolane Social Marketing enables marketers to engage in one-to-one customer dialogues with fans and followers within social media including Facebook and Twitter (News - Alert). From opting fans into relationship programs to gaining insight into their preferences and shopping habits across multiple channels, Neolane Social Marketing turns social media efforts into sales.

 

When:

Shop.org takes place September 12-14, 2011.
 

Where:

Boston Convention & Exhibition Center; Neolane booth #952

For more event details, please visit: http://events.neolane.com/shoporg/. For those interested in tracking the event on Twitter, follow @neolane and the event hashtag #shoporg11.

About Neolane

Neolane provides the only conversational marketing technology that empowers organizations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 300 of the world's leading companies including Alcatel Lucent (News - Alert), barnesandnoble.com, Orange, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.

Copyright © 2011 Neolane, Inc. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.


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