[September 05, 2011] : T-Mobile targets Britain's smaller businesses with new 12 month tariff Tweet Sep 05, 2011 (M2 PRESSWIRE via COMTEX) -- T-Mobile today launches the only 12 month mobile phone plan with a free smartphone designed for micro businesses and sole traders. The company is the first to target this market with shorter term commitments and value they need to help survive the coming 12 months. T-Mobile's customer research shows that many sole traders and micro businesses anticipate the next 12 months will be tough with over 70%1 expecting their revenue trend to stay the same or decrease next year. The mobile phone market for UK businesses has been focused on longer contracts for bigger, more established firms up until now. The new mobile plan is also the only 12 month tariff on the market to offer startups, micro and sole trader companies a range of free top-end smartphones with their tariff. Customers get the great value they need as well as the email, internet and app benefits that come with leading smartphone handsets, and a short term flexible contract. Hardware is important and the big rise in smartphone popularity has occurred across businesses as well as consumers. But with costs running at up to 300 for a handset when bought without a contract - T-Mobile's offering provides outstanding value. Top smartphone models such as the HTC Desire S, HTC Wildfire S, BlackBerry 9300 and BlackBerry 9780 are all included free of charge within the price plans. Martin Lyne, SME Marketing Director at T-Mobile said: "Micro businesses and sole traders have long been overlooked by mobile operators but it's these groups that really need more quality, flexibility and value, without being tied into long term contracts. This is why we are offering the strongest range of free smartphones available on a 12 month business tariff. Our customers can now take advantage of both T-Mobile and Orange networks in the UK, following the merger to form Everything Everywhere." T-Mobile's 12 month business tariff is available through its direct and indirect channels, including retail, telesales and online. For more information, please visit www.t-mobile.co.uk/business. Contacts: T-Mobile Press Line +44 (0) 7017 150 150 M&C Saatchi PR - Louise Caldicott [email protected] +44 (0) 20 7544 3735 - Tiffini Winn [email protected] +44 (0) 20 7544 3758 Notes to editors: Footnote: 1 - Statistic from the UK Business Culture Index (4,000 companies surveyed from 1-10 employees) The table below outlines the range of T-Mobile tariffs available to businesses. Pricepoints (ex VAT) 25 30 35 40 45 Minutes 750 1000 2000 2000 2000 Texts 250 250 500 500 500 Data 100MB 100MB 250MB 500MB 1GB The 25, 30 and 35 plans have an allowance of 100MB, 100MB and 250MB respectively, and then go onto a rate of 50p per MB used (up to a cap of 1 a day). The 40 and 45 plans have a fair use policy of 500MB and 1GB a month respectively. About T-Mobile UK T-Mobile UK, along with Orange UK, is part of Everything Everywhere Limited, which serves almost 28 million people and is the UK's biggest mobile communications company. Owned jointly by Deutsche Telekom and France Telecom, Everything Everywhere plans to transform the industry by giving customers instant access to everything everywhere, offering the best value, best choice and best network experience in the country. For more information about T-Mobile UK, please visit www.t-mobile.co.uk For more information about Everything Everywhere, please visit www.everythingeverywhere.com Follow us on Twitter @TMobileOfficial ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to [email protected]. [ Back To TMCnet.com's Homepage ]