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Video Server Market Held Back by Infrastructure Investment Costs: companiesandmarkets.comLONDON --(Business Wire)-- The world video server market is growing rapidly, prompted by escalating consumer interest in HD (high definition) television and VOD (video on demand). Many countries are moving away from terrestrial networks to digital television, increasing prospects for IPTV (News - Alert) (internet protocol television) providers, according to a new report available from companiesandmarkets.com.
World Video Server Market Increasing consumer demand for digital content has encouraged growth in the world video server market, which is seeing a return to growth post-recession. A global trend impacting upon the video server/video distribution market is the shift to digital television from analog formats. The US switchover was completed in 2009, the majority of Western Europe followed closely afterwards, while Latin America, Asia and the rest of Europe will complete the process by 2016. Digital switchover will force broadcasting companies to adopt new infrastructure systems and technologies - including video servers - to meet the requirements of HD and digital television. Post-recession, broadcasters are understandably cautious about committing to non-essential investments in equipment/technology, thus restraining market expansion. The prices of HDTVs have dropped, increasing popularity of HD content and programming. High profile broadcasting companies such as ABC, BBC, NBC, CNN and Fox are upping their available HD programming, which in turn is encouraging more viewers and amplifying demand for compatible video servers. Cable broadcasters are taking advantage of increased bandwidth by expanding their service portfolios to appeal to more viewers. Additional services include pay-per-view TV, VOD and high quality programming. Smaller players will find it difficult to compete long term because of the resource requirements to launch, operate and market such services, therefore M&A and collaboration activity is likely to become commonplace. The 135 page report, released in May 2011, provides a detailed analysis of the world video server market, including historic and forecast data for the period 2009-2017. It includes discussion of market structure, key players, pricing structure, barriers/drivers of growth as well as many other important trends within the video server industry.
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